–(HISPANIC PR WIRE)–
Advisory for Tuesday, August 13, 2002
The Consulate General of Mexico in Atlanta, GA will host Bank of America to launch its new Hispanic advertising campaign and introduce SafeSend, an international ATM remittance service revolutionizing the way people send money to their family and friends in Mexico.
SafeSend will be launching in 40 bilingual Bank of America Banking Centers in Atlanta. Since May, the bank has introduced the SafeSend service to 11 heavily populated Hispanic metros including Dallas/Fort Worth, Phoenix and Los Angeles, reaching close to 50% of the Mexican population in the US.
Tuesday, August 13, 2002
Consulate General of Mexico in Atlanta, GA
2600 Apple Valley Road
Atlanta, GA 30319
Remedios Gomez Arnau, Consul General of Mexico in Atlanta
Brad R. Dinsmore, Mid-South Consumer Marketing Executive, Bank of America
Carla Rizzati, SafeSend National Marketing Director, Bank of America
SafeSend is a first -of- its-kind product that uses ATMs, phones and Web to provide a safe and convenient means for Hispanics to send money home to Mexico. SafeSend is the first service that Bank of America has developed exclusively for Hispanics. With SafeSend, Hispanic consumers can send money by phone or electronically to family and friends in Mexico 24 hours a day, 7 days a week, without having to leave the comfort of their own homes. Bank of America is launching the SafeSend service nationwide with plans to expand the service to other countries in the near future.
Bank of America also is accepting, at a national level, the Mexican Consular ID card. The SafeSend service can be obtained thanks to the recognition that Bank of America gives to the Consular ID’s (Matricula Consular) issued by the 47 Mexican Consulates in the USA. In Atlanta, the Consulate General of Mexico issued last year some 34,554
ID’s. This year it has issued more than 24,219 from January to July. Consular ID’s have gained recognition by a broad number of authorities and institutions.
Consulate of Mexico in Atlanta, GA,
2600 Apple Valley Rd., Atlanta, GA 730319,
Tel: (404) 266-2233 ext. 222
Allyn & Company
Office: (214) 871-7723
Mobile: (214) 924-7132