CONSULATE GENERAL OF MEXICO IN HOUSTON TO HOST BANK OF AMERICA INTRODUCING...

CONSULATE GENERAL OF MEXICO IN HOUSTON TO HOST BANK OF AMERICA INTRODUCING ‘SAFESEND’ TO HOUSTON



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Hispanic PR Wire – Advisory for July 9, 2002

WHAT:

The Consulate General of Mexico in Houston, Texas, will host Bank of America to launch its new Hispanic advertising campaign and introduce SafeSend, an international ATM remittance service revolutionizing the way people send money to their family and friends in Mexico. SafeSend is being launched in 28 participating Houston Bank of America banking centers, and will be followed by introductions in 8 additional markets by early August.

WHEN:

Tuesday, July 9, 2002

10:00AM – 11:00AM

WHERE:

Consulate General of Mexico in Houston, TX

4507 San Jacinto St.

Houston, TX 77004

WHO:

Eduardo Ibarrola, Consul General of Mexico in Houston

Sylvia Castillo, Bank of America, S. V. P., South Houston Consumer Market Executive

BACKGROUND:

SafeSend is a first of its kind product that uses ATMs, phones and Web to provide a safe and convenient means for Hispanics to send money home to Mexico. SafeSend is the first service that Bank of America has developed exclusively for Hispanics. With SafeSend, Hispanic consumers can send money by phone or electronically to family and friends in Mexico 24 hours a day, 7 days a week, without having to leave the comfort of their own homes. Bank of America is launching the SafeSend service nationwide with plans to expand the service to other countries in the near future.Bank of America also is accepting, at a national level, the Mexican Consular ID card. The SafeSend service can be obtained thanks to the recognition that Bank of America gives to the Consular ID’s (Matricula Consular) issued by the 47 Mexican Consulates in the USA. In Houston, the Consulate General of Mexico issued last year some 31,730 ID’s. This year it has issued more than 8,214 from January to June. Consular ID’s have gained recognition by a broad number of authorities and institutions.

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CONTACT:

Consulate General of Mexico in Houston, TX

Marco Nuñez Tel

Phone: (713) 778-6103

Fax: (713) 271-3201

CONSULATE GENERAL OF MEXICO IN HOUSTON TO HOST BANK OF AMERICA INTRODUCING ‘SAFESEND’ TO HOUSTON