CONSULATE GENERAL OF MEXICO AND BANK OF AMERICA ANNOUNCE NEW SERVICES FOR...

CONSULATE GENERAL OF MEXICO AND BANK OF AMERICA ANNOUNCE NEW SERVICES FOR HISPANICS

Bank introduces SafeSend, accepts Matricula Consular card nationwide


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ATLANTA–(HISPANIC PR WIRE)–August 13, 2002–The Consulate General of Mexico and Bank of America today partnered to unveil a new initiative that will directly benefit Atlanta’s large Hispanic population. The bank, which has a lengthy history of supporting the Hispanic community, introduced SafeSend, a first-of-its-kind international ATM remittance service designed to revolutionize the way people send money to their family and friends in Mexico. The bank also announced that it began accepting the Mexican Consulate ID card on a nationwide basis in April.

SafeSend, currently available to consumers nationwide via 1-866-SAFESEND or online at http://www.bankofamerica.com/safesend, is rolling out to 40 participating banking centers in the Atlanta area. With the addition of Atlanta, Bank of America has introduced the SafeSend service to 12 heavily populated Hispanic metros including Dallas/Fort Worth, Phoenix, Los Angeles and others. The bank will roll out the service in one additional market later this summer. After the roll out is complete, the SafeSend service will reach more than 50% of the Mexican population in the U.S.

This unique service is supported by the bank’s largest brand and product advertising campaign targeted exclusively to Hispanic consumers. All collateral materials, from brochures to TV, radio, and print ads were created and developed entirely in Spanish first, then translated into English.

“Bank of America always has been a pioneer in developing innovative ways to serve diverse communities,” said Remedios Gomez Arnau, Consul General of Mexico in Atlanta. This product, combined with the acceptance of the Matricula Consular card demonstrates how committed Bank of America is to the Mexican and Hispanic population in Georgia, Alabama, Tennessee, and Mississippi.”

“SafeSend was created based on direct input from our customers. They wanted an easier-and less expensive-option to send money to their loved ones in Mexico,” said Brad R. Dinsmore, Mid-South Consumer Market Executive, Bank of America. “The development of SafeSend is just one of the ways Bank of America is working in the interest of the Hispanic community. We understand and care about the strong family bonds our customers maintain with loved ones in Mexico – and their need for more convenience and security when sending money across the border.”

With SafeSend, customers can send money by phone or electronically to Mexico 24 hours a day, 7 days a week, without having to leave the comfort of their home. In Mexico, the recipient uses a secure personal identification number (PIN) and a SafeSend ATM card to access the money within minutes at any of 20,000 ATMs.

About Bank of America

Bank of America stock (ticker: BAC) is listed on the New York, Pacific and London stock exchanges. The company’s Web site is http://www.bankofamerica.com. News, speeches and other corporate information may be found at http://www.bankofamerica.com/newsroom.

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CONTACT:

Consulate General of Mexico in Atlanta

Dalia Franco

404.266.2233 x222

or

Allyn & Company

Jennifer Ring

214.924.7132

CONSULATE GENERAL OF MEXICO AND BANK OF AMERICA ANNOUNCE NEW SERVICES FOR HISPANICS