Miami, FL—(HISPANIC PR WIRE)–March 22, 2005–The publisher of People en Español will discuss key findings of the magazine’s Hispanic Opinion Tracker (HOT) study at the 2005 Innovations in Hispanic Marketing Conference, April 6-7 in Miami. Jacqueline Hernandez will talk about Hispanic consumer preferences and attitudes revealed by the study in the areas of style, price and quality.
The HOT study is one of the largest national surveys comparing views of Hispanics and non-Hispanics. The study shows that Hispanics continue to embrace their own families, heritage and identity even as they become a larger force in American life. The study also reveals Hispanic opinions on a range of consumer purchases and other topics, including health, home, computers, movies, cosmetics, music, TV, magazines, Internet, lifestyles and social issues.
Conference speakers will also include Marlene Braga, director of programming for The History Channel en español. Braga will discuss the recent launch of the Hispanic version of The History Channel and the decision-making process behind it. The television network features Spanish-language programming of interest to Hispanics, including special features that focus on Latin American heritage and achievements as well as Spanish-language versions of The History Channel programs.
Other speakers will include Hispanic marketing practitioners from a wide range of industries and companies, including McDonald’s, Citigroup, Cosmopolitan, General Mills, AOL, Southwest Airlines, ABC, DeWalt, Verizon Wireless, American Greetings, and Yahoo! en Español.
Organized by Miami-based MFM Trade Meetings, the conference is open to professionals in Hispanic or multicultural marketing, interactive marketing, consumer research, branding, advertising, communications, media planning, business development and merchandising.
Details and registration information can be obtained by visiting http://www.trademeetings.com or calling 866-636-7350, toll-free in the U.S. and Canada.