The U.S. Fund for Unicef and Procter & Gamble Reunite for the...

The U.S. Fund for Unicef and Procter & Gamble Reunite for the Fourth Consecutive Year to ‘Give Kids a Fresh and Caring Start’

Procter & Gamble will donate a portion of the proceeds, up to $350,000, from the sales of Dawn, Downy, Bounce and Tide products; campaign raising $1.7 million to date


New York, NY–(HISPANIC PR WIRE)–September 2, 2003–For the fourth consecutive year, the U.S. Fund for UNICEF and Procter & Gamble (P&G) reunite to provide children around the world a better chance to grow to adulthood in health, peace and dignity. Since the formation of the alliance, the P&G Fabric & Home Care Group brands have donated more than $1.7 million to support UNICEF’s programs, which help provide children around the world with lifesaving medicine, better nutrition, clean water and sanitation, quality basic education and emergency relief. This year’s campaign is expected to generate $350,000 in contributions.

The 2003 campaign builds on the success of the existing partnership between Dawn and the U.S. Fund for UNICEF. Continuing its commitment, Dawn will donate 10 cents, up to $150,000, for each Dawn product sold during the months of September and October, bringing its total contribution to more than $1 million in aggregate to the U.S. Fund for UNICEF.

Procter & Gamble will also offer coupons on Sunday, October 5, 2003 for Dawn, Downy, Bounce and Tide products via a freestanding newspaper insert reaching more than 52 million households. For each coupon redeemed, P&G will donate 10 cents, up to $200,000, to “Trick-or-Treat for UNICEF.” This Halloween tradition, now in its 53rd year, has raised more than $119 million to provide medicine, better nutrition, clean water, education, emergency relief and other support to children in 158 countries.

Additionally, for the second year Procter & Gamble Corporate Contributions is demonstrating its longstanding commitment to education by providing a $200,000 grant to help fund the “Trick-or-Treat for UNICEF” education kits for grades 7 through 12. These high quality, age-appropriate educational materials help inform youth in the middle and high school grades about UNICEF’s work and empowers them to get involved and make a difference by creating their own “Trick-or-Treat for UNICEF” activities.

“We are grateful to continue our relationship with Procter & Gamble for the fourth year in a row to help raise money for children in need,” said Charles J. Lyons, president of the U.S. Fund for UNICEF. “Long-term partners like Procter & Gamble play an important role in helping to raise funds and awareness to help bring about the fundamental changes necessary to make health, education and well-being the norm for all children.”

“Procter & Gamble is fully committed to improving the lives of children and families around the world through safe products, and through sustained contributions to social causes and development,” said Kristen Nostrand, P&G Marketing Director for North America Dish Care. “This initiative between our Dawn, Downy, Bounce and Tide family of products and UNICEF is a good example of how the public and private sectors can work jointly to pursue a shared goal.”


Founded in 1946, UNICEF helps save, protect and improve the lives of children around the world through immunization, education, health care, nutrition, clean water and sanitation. UNICEF is non-partisan and its cooperation is free of discrimination. In everything it does, the most disadvantaged children and the countries in greatest need have priority. For more information about UNICEF or to make a donation, please visit or call 1-800-FOR-KIDS. For additional information about “Trick-or-Treat for UNICEF” please visit

P&G is celebrating 165 years of providing trusted quality brands that make every day better for the world’s consumers. We market nearly 300 brands – including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Bounty®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Actonel®, Olay® and Clairol® – in more than 160 countries around the world. The P&G community consists of nearly 102,000 employees working in almost 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.



C/I Hispana

Alejandro Toussier


Procter & Gamble

Melissa Johnson: 513.983.7653


U.S. Fund for UNICEF

Marissa Buckanoff: 212.922.2485

The U.S. Fund for Unicef and Procter & Gamble Reunite for the Fourth Consecutive Year to ‘Give Kids a Fresh and Caring Start’