Miami, FL–(HISPANIC PR WIRE)–April 12, 2006–Obesity rates in the US have reached epidemic proportions. It is estimated that 1/3 of Hispanics are considered obese. This national problem particularly affects Houston, because Houston is the 5th most obese city in the US1. To help people lose weight in a healthy manner, the milk industry invites Houston’s Hispanic residents to sign-up for the Great American Weight Loss Challenge: a 12-week program that provides the necessary tools to start losing weight in a healthy manner. The plan recommends drinking 24 ounces of low-fat or fat-free milk every 24 hours, as part of a reduced calorie diet and an exercise plan.
Recent studies show that the type of protein present in dairy products can contribute to losing weight. As a result, drinking at least three glasses of low-fat or fat-free milk is not only good for your bones, but also in helping you to lose weight2. The Great American Weight Loss Challenge offers a “call-to-action” plan to assist possible weight “losers”. The key component is milk that combines the essential calcium and protein nutrients, that improves the body’s capacity to burn fat. Drinking milk can help build muscle mass to help lose those extra pounds.
Claudia González, renowned certified nutritionist and author of the book “Gordito Doesn’t Mean Healthy”, comments: “Given the high obesity rates among Hispanics and the reality that they are predisposed to certain diseases, it becomes more relevant to educate them about good eating habits. In general, when people want to lose weight, they think that they need to skip breakfast, and that’s a big mistake. A study done by Patricia Locklear shows that the longer Hispanics stay in the US, the more the quality of their diet is reduced. In fact, 64% of those who participated in the study acknowledged that they eliminated breakfast after moving to the US. So eating breakfast can be one of the strategies to help Hispanics lose weight”, concluded González.
THE CHALLENGE VISITS YOUR CITY
To help Houston residents start a successful weight loss program, the Challenge will stop in Houston as part of their 75 cities’ national tour, including the 8 most important Hispanic cities. Partnered with Curves International and Shape magazine, this grassroots effort will provide activities in which people can:
— Receive a general health assessment that provides a benchmark for weight loss
— Speak with a bilingual registered dietitian about healthy, long-term weight loss strategies
— Get exercise tips from representatives of Curves, the leader in women’s fitness
— Sample low-fat or fat-free milk from local dairies
— Take their very own Milk Mustache photo
— Get an autographed copy of Claudia González book, “Gordito Doesn’t Mean Healthy.”
In addition, one resident from each city who registers for the Great American Weight Loss Challenge will be randomly selected to win a makeover package that includes a $100 gift certificate to help jumpstart a new wardrobe, a one-year subscription to Shape Magazine and a three-month membership to Curves.
The Challenge will be present at these Houston locations:
–Thursday, April 13
Kick-Off Event: Hermann Square, 900 Smith
–Friday, April 14
Fiesta Mart, 8320 FM 1960
–Saturday, April 15
HEB Grocery, 6818 S. Zarzamora
–Monday, April 17
Food Town, 8800 West Sam Houston Parkway South
To sign-up for the Great American Weight Loss Challenge and meet more people who have successfully lost weight, log on to http://www.2424milk.com. For information in Spanish, visit http://www.2424leche.com, where you’ll find healthy eating tips, recipes and more.
1. “Baltimore surprised by new title: America’s fittest city.” USA Today, January 6, 2006.
2. Teegarden, Dorothy, Ph.D., Associate Professor, Department of Food and Nutrition, Purdue University. “Do I have to give up dairy foods to lose weight?” Milk Facts / Dispelling Milk Myths, Dairy Council of California. http://www.diarycouncilofca.org.
The Milk Processors Education Program (“MilkPEP”), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. Together with dairy farmers, the MilkPEP Board runs the National “got milk?” Milk Mustache campaign, a multi-faceted campaign designed to educate consumers on the benefits of milk. For more information, go to http://www.whymilk.com.The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups. SiboneyUSA is the integrated communications agency for the US Hispanic market.
Curves offer a 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also offer weight management counseling featuring a breakthrough, scientifically proven method to raise metabolic rate and end the need for perpetual dieting. Gary Heavin, Curves founder and CEO, is the author of several books including, The New York Times best-sellers, “Curves: Permanent Results without Permanent Dieting,” and “Curves on the Go.” With more than 7,500 locations and three million members worldwide, Curves is the world’s largest fitness center franchise. For more information, please visit http://www.curvesinternational.com.