The Great American Weight Loss Challenge is coming to Miami

The Great American Weight Loss Challenge is coming to Miami


Washington, DC–(HISPANIC PR WIRE)–April 12, 2005–The Great American Weight Loss Challenge is stopping in Miami as part of a 75-city, cross-country campaign to encourage residents to take a step towards a healthier lifestyle and start shedding pounds by drinking milk.

As part of the tour, got milk? will visit Miami, to host free wellness events that give residents a chance to learn about research studies that support milk’s role in weight loss, talk with a bilingual registered dietician and get the tools they need to tip the scales in their favor as part of the Challenge. This initiative is also part of several efforts by the Hispanic got milk? campaign to help battle obesity, which affects over a third of Hispanics in the U.S.*

In support of the Challenge and to help kick off this got milk? campaign, Miami-Dade County has declared April 14th, “Milk Your Diet Day.” The events are scheduled at the following locations:

Kick-Off Event**

Thursday, April 14

11 a.m. – 2 p.m

Bayfront Park

301 N. Biscayne Blvd

Miami, FL 33132

Farm Stores Event**

Saturday, April 16

12 p.m. – 2 p.m.

Farm Stores market

15000 SW 56th St.

Miami, FL 33185

Publix Event**

Sunday, April 17

12 p.m. – 2 p.m

Publix supermarket

1585 W. 49th St.

Hialeah, FL 33012

McArthur Dairy Event**

Monday, April 18

10 a.m. – 12 p.m.


18401 NE 19th Ave.

N. Miami Beach, FL 33179

At events, Miami residents can take advantage of a variety of free activities, including:

— Free health assessments

— Free milk from local dairy processors Farm Stores, Publix and McArthur Dairy

— Fitness tips from Curves

— Milk Mustache photo souvenir

— The city with the highest participation will win $25,000 and be featured in a city-wide Milk Mustache ad that will appear in Ladies’ Home Journal

— Sign up for the Challenge on-site and take the first step towards a healthier lifestyle

The Challenge was developed by weight-loss expert, Pamela Peeke, MD, MDH. The Challenge is a 12-week, reduced-calorie healthy eating plan that includes drinking 24 ounces of milk every 24 hours. The plan is based off of numerous studies that show a connection between milk and weight loss. Specifically, it’s the mix of essential nutrients found in milk, such as calcium and protein that help improve the body’s ability to burn fat.

For more information on this emerging research, log on to or to register for the 12-week plan, visit

* Centers for Disease Control National Center for Health Statistics, 2004

** Bilingual Registered Dietitian Available



Britt Peemöller


The Great American Weight Loss Challenge is coming to Miami