The Hispanic Scholarship Fund and Procter & Gamble’s Avanzando con tu Familia...

The Hispanic Scholarship Fund and Procter & Gamble’s Avanzando con tu Familia Continue Partnership to Provide the Gift of Education to Deserving Hispanic students

Scholarship deadline is Dec. 15 for graduating high school senior students


Cincinnati, OH–(HISPANIC PR WIRE)–October 23, 2006–The Hispanic Scholarship Fund (HSF), the nation’s leading organization supporting Hispanic higher education, has joined forces with Procter and Gamble’s (P&G) Avanzando con tu Familia for the fifth consecutive year to provide scholarships to Hispanic students throughout the U.S. as well as educational and community support to promote higher education among Hispanics.

According to recent information released by the U.S. Census Bureau, workers 18 and over with a bachelor’s degree earn an average annual salary of $51,206 when compared to those with only a high school diploma, who earn $27,915. Yet despite the statistics reinforcing the value of a college education, the Hispanic community continues to lag behind in educational training when compared to other ethnic groups. The statistical breakdown of those 25 or older with a bachelor’s degree or higher show Hispanics with only 12.1 percent, compared to Asians who had the highest proportion (49.4 percent), followed by Non-Hispanic whites (30.6 percent) and African-Americans (17.6 percent).

“Investing in the education of the growing Latino workforce is key to our nation’s future,” said Guido Minaya, HSF Vice President of Programs. “Our partnership with Procter and Gamble will help HSF provide students and their parents with financial resources and the information and tools necessary to navigate the college enrollment process. We are determined to provide the support students need in order to double the rate of Hispanics earning college degrees.”

The HSF and Avanzando con tu Familia partnership has provided more than 100 one-year scholarships to Latino students and has funded Town Hall meetings in nine cities that have helped to educate over 3,500 Latino students and their families about the college application process and financial aid options.

“The Hispanic Scholarship Fund was a tremendous source of support for me while I was in college. With financial support from scholarships like the HSF, I was able to fulfill my dreams of obtaining a college degree,” explains Victoria Reyes, a 2001-2002 HSF scholar who now works as a Human Resources Manager for P&G Beauty Care and who best exemplifies the impact a scholarship from HSF can have in a student’s life.

P&G has partnered with HSF for the last 31 years, contributing more than $1.8 million in support of its commitment to help educate future Hispanic leaders. This year P&G will once again contribute 10 cents to HSF, up to $115,000, with each purchase of select P&G products, which include Tide(R), Dawn(R), Gain(R), Charmin(R), Bounty(R), Downy(R), Duracell(R) and Febreze(R). The promotion will run from Oct. 1, 2006 through April 30, 2007.

“The data from the Census backs up the fact that a college education is a key element in the success and prosperity of Hispanics,” said Graciela Eleta, vice president and general manager of P&G’s multicultural business development organization. “Together with the HSF we hope to empower Hispanic youth with the tools to achieve their dreams and improve their lives and that of their families.”

For more information on how to apply for these scholarships, please visit

About the Hispanic Scholarship Fund

The Hispanic Scholarship Fund (HSF) is the nation’s leading organization supporting Hispanic higher education. Founded in 1975, HSF’s vision is to strengthen the country by advancing college education among Hispanic Americans, the largest minority segment of the U.S. population. In support of its mission to double the rate of Hispanics earning college degrees, HSF, a 501(c) (3) not-for profit organization, provides the Latino community more college scholarships and educational outreach support than any other organization in the country. Headquartered in San Francisco, HSF has opened regional offices in Southern California, the Northeast, the Southeast, Midwest and Texas. In addition, HSF launched the Washington, D.C.-based Hispanic Scholarship Fund Institute to generate public partnerships in support of its work. In its 31 years of existence, HSF has awarded more than 78,000 scholarships totaling $195 million to Latinos from all 50 states, Puerto Rico, U.S. Virgin Islands and Guam. For more information on the Hispanic Scholarship Fund, visit

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide.

Since the early 1960s, P&G has developed and supported programs to enrich the lives of Hispanics in the U.S. Local P&G programs and partnerships have had a positive impact – fulfilling aspirations, providing opportunity, and preserving the rich culture of Hispanics. For more information on P&G’s longstanding and committed relationship to the Hispanic community and for the latest news and in-depth information about P&G and its brands, please visit

The Hispanic Scholarship Fund and Procter & Gamble’s Avanzando con tu Familia Continue Partnership to Provide the Gift of Education to Deserving Hispanic students