TORRANCE, Calif., May 22, 2014 /PRNewswire-HISPANIC PR WIRE/
— Accord is leading in the effort to repeat its 2013 performance as the most
popular new car with individual American car buyers. Through the first three
months of 2014, four of Honda’s five top-selling models – Accord, Civic, CR-V
and Odyssey – each led their segments in retail registrations for the first
quarter of 2014, according to a Honda analysis of new vehicle registration data
from IHS Automotive.
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These same four Honda models earned top retail
registrations status for the full year in 2013, with Accord earning the title of
America’s most popular car based on retail registrations, and Civic and CR-V
achieving both retail and outright best-selling status in their respective
segments.
“We’re thrilled to be leading the pack in the
first lap around the track in 2014,” said Jeff Conrad, senior vice president and
general manager of the Honda Division. “In a business environment marked by
intense competition and heavy incentives, we want to thank our Honda customers
for the trust they continue to place in our products.”
Highlights for the Honda brand in the first
quarter of 2014 include:
- Excluding
full-size pickups, the Accord, Civic and CR-V held three of the top five
slots – first, third and fourth, respectively – in registrations among
individual car buyers in the first quarter of 2014. - The Accord,
with retail registrations totaling 78,355 units through March, maintained a
narrow lead of less than 1,000 units over its nearest competitor. Retail
registrations accounted for 98.4 percent of all Accord registrations for the
period, according to Honda analysis of IHS Automotive registration data. - Civic retail
registrations of 70,677 units led all small cars, beating the closest
segment competitor by more than 10,000 units. - CR-V retail
registrations rose 3.9 percent to 67,773 units compared to the first quarter
last year, giving CR-V a more than 7,000-unit lead over the #2 selling
vehicle in the segment. - Odyssey retail
registrations of 27,748 units made it the top choice among retail minivan
customers.
About Honda
Honda offers a full line of reliable,
fuel-efficient and fun-to-drive automobiles for American car buyers through
approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes
the Accord, Crosstour, Civic, Fit, CR-Z, Insight and FCX Clarity passenger cars
along with the Pilot, Odyssey and CR-V sport-utility vehicles, the Ridgeline
pickup and the Odyssey minivan. Honda has the highest brand fuel economy1,
the most top safety-rated2 vehicles and the longest-lasting cars3
of any mainstream automotive brand in America. Honda also has been producing
automobiles in America for more than 30 years and currently operates 15 major
manufacturing facilities in North America. In 2013, more than 94 percent of all
Honda and Acura vehicles sold in U.S. were made in North America, using domestic
and globally sourced parts.
1 Based on model year 2012 fuel
economy data from the U.S. Environmental Protection Agency and its report:
“Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy
Trends: 1975 Through 2013.”
2 Based on the number of models by
automotive brand that earn a TOP SAFETY PICK or TOP SAFETY PICK+ rating from the
Insurance Institute for Highway Safety for model year 2014.
3 Longevity based on IHS Automotive,
Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and
non-luxury competing brands.
SOURCE American Honda Motor Co., Inc.
