The Hershey’s Kissmobiles take to the Road to Raise Their One-Millionth Dollar...

The Hershey’s Kissmobiles take to the Road to Raise Their One-Millionth Dollar for Kids



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Hershey, PA–(HISPANIC PR WIRE)–November 2, 2004–The Hershey’s Kissmobile, “the chocolate lovers dream machine” will be in your city very soon with the mission to raise a million dollars for children’s hospitals affiliated with the Children’s Miracle Network.

Throughout 2004, the Hershey’s Kissmobile, each one accompanied by two “Chocolate Ambassadors,” will visit more than 70 cities in North America, among them Los Angeles, Chicago, New York and Miami, and they will travel more than 75,000 miles. For 7 years, the Hershey’s Kissmobile have raised more than a half million dollars through donations collected at stores, events and visits in general; part of these donations have been earmarked to help needy Hispanic families in the United States.

The public will have an opportunity to help the Hershey’s Kissmobiles meet this goal by purchasing Hershey’s Kissmobile T-shirts, Hershey’s Kissmobile plush dolls and other Hershey’s Kisses-collectibles at various retailers and at local events for a modest donation to Children’s Miracle Network.

The Hershey’s Kissmobile has a multimedia center equipped with a 42-centimeter flat-screen television, DVD system, and an inside sound amplification system with karaoke. This year, the Hershey’s Kissmobile tour offers more entertainment during its visits. With the success of Camp Kissmobile, this year the Hershey’s Kissmobile offers a new interactive zone with activities like: Hershey’s sweet game, Making sweet goals for kids, Create your own Kissmobile, The Hot Piñata and Kissmobile Karaoke. Just an interesting tidbit, the Hershey’s Kissmobile has the capacity to store 230,000 Hershey’s Kisses chocolates in its refrigerated section – that’s almost a ton of Hershey’s Kisses brand chocolates!

Visit the Hershey Foods Web site at http://www.hersheys.com or the Kissmobile website at http://www.Kissmobile.com to find out more about the Kissmobile’s itinerary, or call the direct line at 1-888-499-KISS. To book the Kissmobile for a media appearance, please contact Carrie Christopher at 312-228-0800 x247 or, by email, cchristopher@marketingwerks.com.

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/index_in.php

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CONTACT:

Kissmobile

Carrie Christopher

P 312-228-0800 x247 / F 312-228-0801

or

Hershey Foods

Judy Hogarth

P 717-534-7631 / F 717-534-7015

The Hershey’s Kissmobiles take to the Road to Raise Their One-Millionth Dollar for Kids