— The 2006 Lincoln Zephyr represents “the most youthful of Lincolns” – an all-new sedan that will attract new and younger customers to the Lincoln showroom.
— The Lincoln Zephyr shows how the Lincoln hallmarks of refined luxury, exceptional comfort and elegant style translate into a new class. This will be the first sedan to fully incorporate Lincoln’s expressive and lavish new interior design themes.
New York, NY–(HISPANIC PR WIRE)–April 8, 2004–The 2006 Lincoln Zephyr teaser unveiled at 2004 the New York International Auto Show illustrates how Lincoln can bring its hallmarks of elegant design and comfort to a new generation of customers. The midsize, five-passenger Lincoln Zephyr is a premium sedan with features that assure comfort and refinement worthy of a Lincoln. Just as significantly, it also introduces the design elegance and refinement that have made Lincoln Navigator and Aviator such desirable nameplates.
This teaser vehicle unveiled in New York sets the stage – and sends a strong signal – for the production version of Lincoln’s next sedan. The concept builds on themes explored in the Lincoln Mark LT and new Lincoln Aviator concepts that were unveiled at the 2004 North American International Auto Show in Detroit.
Production Version is on the Way
The Lincoln Zephyr fits perfectly with the brand’s strategy of providing additional entry points to draw new customers into the Lincoln Mercury showroom.
“The Lincoln Zephyr is a clear example of how we are able to bring exciting new products to the Lincoln stable by leveraging efficiencies throughout the Ford Motor Company organization. These great new products and the new customers they will attract are at the core of the Lincoln renaissance.” said Darryl Hazel, Lincoln Mercury president.
Production of the Lincoln Zephyr will begin in 2005. It will go on sale later that year as a 2006 model. It will complement the existing Lincoln lineup and provide a new entry in one of the “sweet spots” of the luxury market – the growing midsize premium segment. Pricing will be announced closer to launch.
“The Lincoln Zephyr has all the design and comfort leadership that consumers expect from a Lincoln, but in a new segment that is more accessible to young professionals. This is definitely the most youthful of all Lincolns. It’s all about great, elegant design, exceptional comfort and a youthful attitude,” said Mark Birnhart, product marketing manager.
Ford Motor Company
Mitchell C. Johnson
(313) 598-7024 cell