New York, NY–(HISPANIC PR WIRE)–March 5, 2007–Univision Online, Inc., a subsidiary of Univision Communications Inc. (NYSE:UVN), announced today that the Media Rating Council (MRC) has voted to fully renew its accreditation of key traffic measurements on Univision.com. Univision.com was the first Spanish-language website to be accredited by the MRC. It is now the longest-running MRC accredited website, in any language.
The MRC is a non-profit industry association established in 1964. It is comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Accreditation signifies that Univision.com’s traffic measurements fully comply with the MRC’s Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB).
“Univision.com has demonstrated outstanding leadership and commitment to the MRC process, measurement accuracy and full disclosure through maintaining accreditation over the past three years,” said George Ivie, Executive Director of the MRC. “Additionally, Univision.com has been working constructively with us to help establish strong industry guidelines and foster trust in measurement. We greatly appreciate all their efforts.”
“This marks the third year in a row that Univision.com has successfully achieved MRC accreditation. We are incredibly pleased to have achieved this important milestone and are proud to continue to lead by example in promoting accurate Internet measurement and accountability,” said Javier Saralegui, President, Univision Online.
Univision.com has maintained successful MRC Accreditation while experiencing explosive traffic growth and providing the Internet’s most innovative cross-platform programming and services. Univision.com received 300 million website visits and delivered 4.4 billion page views in 2006. The website is committed to the highest standards to ensure that it is measurable, accountable and effective for advertisers.
About Univision Online, Inc.
Univision Online, Inc. is the interactive division of Univision Communications Inc. (NYSE:UVN), the premier Spanish-language media company in the United States. Univision Online owns and operates the premier Spanish-language Internet destination in the U.S., located at http://www.univision.com, and is a wholly owned subsidiary of Univision Communications Inc. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http://www.univision.net.