MIAMI-DADE COUNTY FAIR & EXPOSITION BEATS OTHER EVENTS IN DELIVERING ONE OF...

MIAMI-DADE COUNTY FAIR & EXPOSITION BEATS OTHER EVENTS IN DELIVERING ONE OF NATION’S TOP HISPANIC MARKETS



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Miami, FL–(HISPANIC PR WIRE)–January 10, 2002–Major brands trying to reach one of the top Hispanic markets in the U.S. need only sponsor the Miami-Dade County Fair & Exposition’s yearly 18-day event to hit home.

“A Tropical Mardi Gras at The Fair” takes place March 13 – 30, 2003, in the very heart of Miami-Dade County’s Hispanic population and draws nearly one million visitors with Caribbean, Central and Latin American music, themes, food, entertainment and traditional American fair favorites like rides, games, corn dogs and cotton candy.

“Our demos are exactly like that of Miami-Dade County with over 60% Hispanic,” says fair President and CEO, E. Darwin Fuchs. “We’re about to celebrate our 52nd year largely because of a very loyal Hispanic community.”

Compared to Calle Ocho’s one-day street party and Carnival’s multi-venue event, the Miami-Dade County Fair & Exposition offers sponsors three weeks of all types of marketing from test marketing new products, creating brand awareness, conducting market surveys to partnering with media partners on special promotions and co-branding with The Fair in print, radio and TV advertising.

“The Miami-Dade County Fair & Exposition is one of the best kept secrets in Hispanic marketing,” says fair SVP and COO Phil Clark. “Sponsors need to know the majority of our guests are Cuban-American and from throughout the Caribbean, Central and Latin America. Many are second generation, bilingual and have grown up with and love The Fair.”

Before Hispanic marketing became big business, the Miami-Dade County Fair & Exposition was learning what works in a diverse community. “Fun is a smile in any language. Our guests have a lot of fun for the money and they come back, year after year,” says Fuchs.

More information on sponsorship opportunities at the Miami-Dade County Fair & Exposition is available by calling Lilian Bohorquez at 786-315-5162 or emailing sponsorships@fairexpo.com.

MIAMI-DADE COUNTY FAIR & EXPOSITION BEATS OTHER EVENTS IN DELIVERING ONE OF NATION’S TOP HISPANIC MARKETS