New Dove(R) Ultimate Clear Anti-Perspirant/Deodorant Stays on Skin, Not on Clothes

New Dove(R) Ultimate Clear Anti-Perspirant/Deodorant Stays on Skin, Not on Clothes

Dare to be beautifully confident and see the results


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Chicago, IL–(HISPANIC PR WIRE)–June 7, 2006–For the nearly 70 percent of Latinas (68%) who say they experience the frustration of white marks on clothes (1), the task of finding an anti-perspirant that does what it promises to do is not easy. Finally, women no longer have to compromise beautiful confidence when wearing anti-perspirant: The new Dove Ultimate Clear Anti-Perspirant/Deodorant really alleviates white marks by staying on skin and not on clothes while providing outstanding odor and wetness protection. In fact, Dove encourages women to make life a little easier and experience the Ultimate Clear difference.

Experience the White-Mark Solution

Today, more than half of Latinas (53%) use invisible solids, but do not believe they are completely invisible. With this in mind, Dove realized it was time to make a change and developed an anti-perspirant/deodorant that includes 1/4 Translucent Moisturizers(TM) to really alleviate pesky white marks. Once Dove Ultimate Clear is applied, the Translucent Moisturizers form a barrier between the skin and clothes, creating a layer that cares for skin and puts women’s minds at ease by alleviating white-mark worries. Dove Ultimate Clear helps answer what nearly three out of four Latinas (68%) want – no white marks.

“Balancing everyday life leaves little to no time for today’s modern Latina to deal with annoying white-marks on your clothes,” says Giselle Blondet, Latina TV personality and author of “Con Los Pies en la Tierra.” “Dove Ultimate Clear helps us embrace life with confidence rather than worry about the embarrassment of white marks on their clothes.”

Put Dove Ultimate Clear to the Test

Dove is so confident in its new Ultimate Clear line that it invites women to put the new Dove Ultimate Clear to the test. Since more than one out of three Latinas (36%) have gone out in public and been embarrassed to find white marks on their clothes left by anti-perspirants, Dove Ultimate Clear will prove there is a way to alleviate annoying deodorant stains. Put Dove to the test:

— First, apply new Dove Ultimate Clear.

— Second, live life: Embrace every aspect of life and have the confidence to take on the world.

— Third, dare make life a little easier and discover the beauty of Ultimate Clear.

— Fourth, enjoy being dry and odor-free all day – the way life was meant to be.

Feel Soft, Smooth Underarm Skin

Since more than 70 percent of Latinas (72%) agree their underarms should be smooth and soft at all times, the new Dove Ultimate Clear cares for delicate underarm skin revealed when shaving, which honors the heritage of Dove Anti-Perspirant/Deodorant. The unique blend of conditioners and 1/4 Translucent Moisturizers includes the skin-loving ingredient dimethicone, which leaves underarm skin soft, smooth and less prone to the effects of shaving.

The new Dove Ultimate Clear is available in the full line of Dove fragrances as well as a new fragrance, Cool Essentials. Latinas continue to seek products that are clean and refreshing, which is why Dove created a new fragrance that is made of pure cucumber extract and a touch of calming green tea. The entire line of Dove Anti-Perspirant/Deodorants is available at food, drug and mass retail outlets for a suggested retail price of $3.99 for 2.6 oz and $2.50 for 1.6 oz (available only in Cool Essentials and Powder).

DOVE BACKGROUND:

Dove, manufactured by Unilever North America, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product, (2) which includes bar cleansers, body washes, face care, anti-perspirant/deodorants, hair care and body lotion. Dove anti-perspirant/deodorant is the No. 2 female-oriented anti-perspirant/deodorant brand in the United States (2). Dove is available nationwide in food, drug and mass outlet stores. The Dove mission is to make women feel more beautiful every day by challenging today’s stereotypical view of beauty and inspiring women to take great care of themselves.

Visit Dove at http://www.univision.com, uniclave “Dove.”

ABOUT UNILEVER

Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico – generating approximately $10 billion in sales in 2004. For more information visit http://www.unileverusa.com.

1. All statistics are a result of the Dove Anti-Perspirant study conducted by Impulse Research Corp. in March 2006. The online survey was completed by 111 Spanish-speaking women in the U.S. between the ages of 18-54. Margin of error is +/- 2.45 percent at the 95 percent level of confidence.

2. AC Nielsen (2004)

New Dove(R) Ultimate Clear Anti-Perspirant/Deodorant Stays on Skin, Not on Clothes