Orlando, FL–(HISPANIC PR WIRE)–October 17, 2006–El Nuevo Día Orlando, Central Florida’s only Spanish Language daily newspaper announced today that it will increase circulation in Central Florida by establishing a controlled free distribution system that will include both home delivery and single copy. The new distribution method will become effective on November 13th and will increase distribution from Monday to Thursday by 20% and by 60% on Fridays. Total weekly distribution will now reach 135,000 copies making it Central Florida’s largest Hispanic publication.
Jaime Segura, General Manager of El Nuevo Día Orlando said, “The controlled distribution method will allow us to increase our reach to the Central Florida Hispanic community. It will be of great benefit both for the consumer and for the advertisers. We plan to increase our distribution points by 30% in the next forty-five days and reach 40,000 copies for our Friday weekend edition. The controlled circulation model will make our distribution structure very efficient and enable our future expansion to other areas in Central Florida”, concluded Segura.
Linda Hernández, Executive Editor added, “Our research study* confirmed that El Nuevo Día is the leading source of local information and news for the Hispanic community in Orlando. Our editorial team is very excited that we will be reaching more people in more places in Central Florida and is more committed than ever to continue providing content that is important in the daily lives of this growing and vibrant community”.
El Nuevo Día Orlando was launched in 2003 by Puerto Rico based Grupo Ferré Rangel (GFR) in order to provide Central Florida Hispanics with a Spanish Language daily newspaper with emphasis on local community news, entertainment and sports. GFR publishes the two largest circulation Spanish language dailies in the United States. GFR’s flagship paper El Nuevo Día was founded in 1970 and circulates 202,212 daily and 254,769 on Sunday, while Primera Hora, which was launched in 1997, circulates 128,431 daily.
Antonio Luis Ferré Rangel, COO of Grupo Ferré Rangel, said “We have been analyzing the switch to controlled distribution for some time for El Nuevo Día Orlando, a trend that is working very well for various newspapers in Europe and the in U.S. including some that are targeted to the Hispanic market. We look forward to continuing to serve the Central Florida community, now with a larger distribution base”, added Ferré Rangel.
Today, El Nuevo Día began a print, radio, and grassroots campaign in order to communicate to current readers and the community in general the availability of the paper free of charge. The campaign is being produced by Miami based C-Com Group, El Nuevo Día Orlando’s agency of record since its launch. Current subscribers will receive refunds for the months pre-paid after November 13, 2006 added Frank González, Circulation Manager.
* Clark, Martire and Bartolomeo 2006 Orlando Readership Study
About El Nuevo Día Orlando
El Nuevo Día was launched in September of 2003 to serve the growing Hispanic population of Central Florida. El Nuevo Día Orlando publishes Monday to Friday and is distributed through national retail chain stores, local retailers and is also delivered to homes. El Nuevo Día Orlando is owned by Grupo Ferré Rangel.
About Grupo Ferré Rangel
Grupo Ferré Rangel is one of the largest Hispanic owned businesses in the United States and the largest privately held Hispanic owned media company in the country. GFR publishes Puerto Rico’s and the United States’ largest Spanish language circulation daily newspaper, also named El Nuevo Día with a daily circulation of 205,994 and 255,578 on Sundays.