New Manual Addresses Diversity Issues Surrounding Recruitment, Outreach and Retention in Higher...

New Manual Addresses Diversity Issues Surrounding Recruitment, Outreach and Retention in Higher Education

Federal law and recruitment, outreach, and retention: a framework for evaluating diversity-related programs helps administrators achieve goals while minimizing legal risks


New York, NY–(HISPANIC PR WIRE)–December 12, 2005–In an effort to help higher education officials evaluate their race- and ethnicity-conscious recruitment, outreach, and retention practices, the College Board, through its groundbreaking Access and Diversity Collaborative on Enrollment Management and the Law, has published a manual to help colleges and universities work toward educationally and legally sound policies. Federal Law and Recruitment, Outreach, and Retention: A Framework for Evaluating Diversity-Related Programs is a companion manual to Federal Law and Financial Aid published last spring.

The College Board’s Access and Diversity Collaborative began following the U.S. Supreme Court decisions in the 2003 University of Michigan cases about race-conscious practices. The material included in this manual is the result of discussions with nearly 200 enrollment management, admissions, legal, and policy experts convened by the College Board for a series of national seminars held during the spring of 2005. The work was supported by 34 sponsoring institutions and educational systems, four other education associations, the Goldman Sachs Foundation, and the Nellie Mae Education Foundation.

The publication, authored by Arthur L. Coleman, Scott R. Palmer, and Femi S. Richards from the law firm of Holland & Knight LLP, includes an overview of federal law applicable to race- and ethnicity-conscious recruitment, outreach, and retention programs, and outlines action steps for institutional self-assessment. The manual reviews key issues and questions that institutions should consider in reviewing their policies. It leads campus leaders through the process of institutional self-assessment and discusses in detail the analyses necessary to understand to the best way to structure policies that achieve diversity-related goals and minimize legal risk.

“Federal Law and Recruitment provides practical and useful guidance to help to evaluate our existing recruitment, outreach, and retention programs,” said Dr. Mabel G. Freeman, Assistant Vice President of Undergraduate Admissions and First Year Experience at The Ohio State University. “It frames a forward-thinking agenda that addresses the needs of all college and university leaders interested in pursuing diversity-related goals.”

Federal Law and Recruitment can be downloaded without charge as a PDF at Printed copies are available for purchase (item #050371712 at $15.00 per copy; $5.00 per copy for orders of 50 or more) from the College Board. Credit card orders are accepted at 800 323-7155. Single book credit card orders may be placed at the College Board Store Purchase orders and credit card orders may be faxed to 888 321-7183. All orders with payment may be sent to: College Board Publications, P.O. Box 869010, Plano, TX 75074. Please add $4.00 for postage and handling for the purchase of one copy; add 10 percent of your order total for a purchase of 50 copies. No other discounts apply.

The College Board: Connecting Students to College Success

The College Board is a not-for-profit membership association whose mission is to connect students to college success and opportunity. Founded in 1900, the association is composed of more than 5,000 schools, colleges, universities, and other educational organizations. Each year, the College Board serves seven million students and their parents, 23,000 high schools, and 3,500 colleges through major programs and services in college admissions, guidance, assessment, financial aid, enrollment, and teaching and learning. Among its best-known programs are the SAT(R), the PSAT/NMSQT(R), and the Advanced Placement Program(R) (AP(R)). The College Board is committed to the principles of excellence and equity, and that commitment is embodied in all of its programs, services, activities, and concerns.

For further information about the College Board, visit For further information about the Access and Diversity Collaborative, visit

About Holland & Knight’s Education Policy Practice: Holland & Knight’s Education Policy Practice provides states, school districts, universities, and other education providers across the country with a unique array of counseling, advocacy, and communication services. The team’s counseling services focus on preventive law. By helping education leaders meet their goals in ways that also satisfy federal legal requirements, the team helps them leverage federal law to improve education while reducing the risk of litigation or enforcement. The team’s advocacy services help education leaders work with the U.S. Department of Education and Congress to ensure that the sound education policies pursued by clients receive maximum flexibility and support. Finally, the team’s communications services help to effectively communicate policy actions, in the context of legal requirements, in ways that will promote public support and positive impact.

New Manual Addresses Diversity Issues Surrounding Recruitment, Outreach and Retention in Higher Education