New Phone From Virgin Mobile USA Lets Consumers Show Off Personal ‘Flare’...

New Phone From Virgin Mobile USA Lets Consumers Show Off Personal ‘Flare’ With No Annual Contracts

Sleek Handset from LG Electronics 'Ignites the Night'


SHARE THIS ARTICLE

WARREN, N.J., March 19 /PRNewswire-HISPANIC PR WIRE/ — Virgin Mobile USA, a top provider of feature-rich wireless plans without annual contracts, is fired up about the introduction of its newest handset, and second with LG Electronics, named “Flare.” Flare’s “illuminating” external LCD-screen lights up for incoming calls and then fades to black, complementing its sophisticated black exterior accented by metallic trim.

Priced at $29.99, Flare is appearing at retail locations this month, and is available for purchase on the Virgin Mobile USA Web site (www.virginmobileusa.com). Loaded with Bluetooth(R) wireless technology and equipped with an array of features consumers love, including full texting capabilities, Flare truly shines at this affordable price.

Flare is the first handset in the Virgin Mobile USA line-up, other than a few select special editions, to offer Spanish-speaking customers in-language options right at their fingertips, through a preloaded newly enhanced Spanish user interface and menu. Like other Virgin Mobile USA phones, Flare allows customers to choose ringback tones, download fun diversions from VirginXL, and check account balances.

“Our customers appreciate stylish, sleek and functional handsets as well as choice and flexibility,” explained Bob Stohrer, chief marketing officer at Virgin Mobile USA. “LG has a great reputation for innovation in the wireless marketplace and has worked with us to understand our market. Flare is an attractive handset with the added features of an external ID and the convenience of Bluetooth(R) wireless technology. All of these elements make this a compelling and affordable offer. We’re excited to introduce Flare as the newest member of our dynamic lineup of stylish handsets.”

“Virgin Mobile USA knows its customers want phone options that offer great features and a great look, without costing a fortune,” said Ehtisham Rabbani, vice president, product strategy and marketing for LG Electronics MobileComm, USA, Inc. “All of us at LG are excited by this second collaboration with Virgin Mobile USA, and look forward to bringing more stylish, dependable handsets to its lineup.”

Exploding with Extras

Flare’s slim clamshell design offers many other must-have extras like:

— Bright internal and external displays including illuminating external caller ID

— Real music ringtones and ringback tones

— Voice-activated dialing

— Mobile Web with dedicated key

— Downloadable games

— Preloaded demos of PAC-MAN & Ms. PAC-MAN and more

— Built-in one-touch speakerphone

— Internal antenna

When it comes to personal contacts, Flare has major storing capacity, with the ability to hold up to 500 separate contact entries – with up to five phone numbers, three email addresses and one Web site for each name. The Flare is also light and compact, weighing in at just 2.72-ounces, and measuring 3.54″ x 1.85″ x 0.78″. Its battery allows for up to 210 minutes of talk time and a week of standby time, approximately 168 hours.

About Virgin Mobile USA, Inc.

Virgin Mobile USA (NYSE: VM) offers more than five million customers control, flexibility and choice through monthly plans without annual contracts, with national coverage powered by the nationwide Sprint PCS network. Virgin Mobile USA’s full slate of smart, stylish and affordable handsets, including the Wild Card, Super Slice and Flare, are available at top retailers in approximately 40,000 locations nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 140,000 locations. J.D. Power and Associates ranked Virgin Mobile USA highest in customer satisfaction among wireless prepaid services in both 2006 and 2007, and its customers report a 90% satisfaction rate.

Virgin Mobile USA contributes a portion of profits from downloadable content to The RE*Generation, its pro-social initiative to help homeless youth, and provides postage-paid return envelopes in every new package for customers to recycle old phones.

About LG Electronics U.S.A., Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units – Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.

The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc.

NOTE TO EDITORS: High-resolution images are available at:

http://www.newscom.com/cgi-bin/prnh/20080319/NYW024-b

http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE

New Phone From Virgin Mobile USA Lets Consumers Show Off Personal ‘Flare’ With No Annual Contracts