New Vamousse™ Provides Families With Safe, Effective, Non-Toxic Option To Win War...

New Vamousse™ Provides Families With Safe, Effective, Non-Toxic Option To Win War On Lice

Next Generation, Effective Plant-Based Formula Safely Eradicates Infestations of Pesticide-Resistant Head Lice


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MORRISVILLE, N.C., April 1, 2014 /PRNewswire-HISPANIC PR WIRE/ — TyraTech, Inc., a life sciences company focusing on nature-derived insect and parasite control products, has given moms across America some much-needed peace of mind today by announcing that its non-pesticide head lice treatment, Vamousse™, proven effective against pesticide-resistant “super lice” strains, is on shelves nationwide in more than 4,000 Walmart stores across the U.S.

Vamousse™ Lice Treatment is a non-toxic and pesticide-free consumer product that eradicates infestations and prevents the proliferation of today’s resistant strains of head lice. Vamousse™ Lice Treatment, in an easy-to-apply mousse formulation, is scientifically proven to safely kill 100 percent of head lice and nits, or lice eggs, including strains that have grown most resistant to traditional treatments. Vamousse™ is easy to use, works in 15 minutes and provides immediate visual results. Vamousse™ products are safe for children (>2 years old) and adults.

Head lice infestation remains the second most frequent health issue for school-age children (ages 3-11) in the U.S. following the common cold, with up to 12 million cases reported annually.

“We want parents everywhere to know that Vamousse™ head lice treatment product represents years of scientific research and development and is 100 percent effective and safe for our children,” said Bruno Jactel, Chief Executive Officer of TyraTech. “Science has finally found a way to successfully harness safe materials for the immediate eradication and prevention of head lice, which is great news for families everywhere.”

Modern strains of lice, after decades of exposure to the same synthetic pesticide-based treatment options, have grown increasingly resistant to the most commonly used synthetic compositions, leaving both children and adults susceptible to the parasites. A recent article in the Journal of Medical Entomology reports that 84 percent of head lice across the U.S. are resistant to the active ingredients found in common pesticide treatments. The article also indicates that the pesticide resistance in lice is on the rise, with 99.6 percent of lice sampled in the U.S. and 97.1 percent of lice sampled in Canada from 2007-2009 carrying genes for resistance. This has resulted in infestations at epidemic levels in many parts of the country.

Until now, a lack of product innovation has led frustrated parents to the same largely ineffective, topical materials to combat the issue. Studies show that the pesticide contained in one of the most common head lice treatments can only be 28-55 percent effective, even when combined with combing. This leads to the need for reapplication of these synthetic pesticide products due to increased resistance, causing repeated occurrences, frequent retreatments and missed school and work days.

In response to demand, TyraTech developed the innovative, pesticide-free Vamousse™ product from nature’s compounds scientifically proven to be 100 percent effective against lice and nits. Vamousse™ Lice Treatment comes in a 6 fluid ounce (177mL) canister accompanied by a professional steel comb, and is competitively priced to similar, less-effective head lice treatments available today.

For further product information, visit http://www.vamousselice.com . Visit http://www.walmart.com for the Walmart store location nearest to you.

About TyraTech

Established in 2004, TyraTech, Inc. (AIM: TYR and TYRU), a life sciences company focusing on nature-derived insect and parasite control products. TyraTech’s Nature’s Technology™ effectively controls insects and parasites while providing a new level of safety for people, animals and the environment. TyraTech leverages scientific platforms to develop nature-derived products that are as effective as traditional chemical options and provides a full range of biocides, head lice and insect repellent solutions. For more information, visit http://www.tyratech.com .

SOURCE TyraTech, Inc.

New Vamousse™ Provides Families With Safe, Effective, Non-Toxic Option To Win War On Lice