La Raza Announces Joe Matessa as New General Sales Manager

La Raza Announces Joe Matessa as New General Sales Manager


Chicago, IL–(HISPANIC PR WIRE)–February 22, 2005–La Raza Newspaper, Chicago’s Leading Hispanic Publication announced new leadership for its sales department.

Mr. Joe Matessa will be the new General Sales Manager, assuming some of the duties that Mr. Carlos M. Olea has been performing. Mr. Olea, who has been with the La Raza for 12 years and is the current Associate Publisher, has had his role expanded and is now also the Corporate Accounts Manager for ImpreMedia, La Raza’s parent company.

Mr. Matessa has 12 years of extensive retail advertising and marketing experience with an emphasis in reaching ethnically diverse consumers. For the last nine years he served at Newspaper Services of America (NSA) handling various accounts such as K-mart, Michaels Arts & Crafts, Qwest Communications and Mattress Giant among others. Prior to his position at NSA, Mr. Matessa was the Display Advertising Sales Manager for The Tribune in Port St. Lucie, FL.

“We are very excited for having Joe join our team. His extensive experience on the newspaper side as well as on the client side of the business enhances the leadership at La Raza and our sales department,” said Mr. Robert Armband, Publisher of La Raza Newspaper.

Mr. Matessa will continue to build on Mr. Olea’s leadership focusing on regional and local sales as well as on strengthening the La Raza sales team. “My primary goal is to further incorporate the needs of the advertisers and agencies for a more consultative and customer-centric approach to reaching the Hispanic community in Chicago,” said Mr. Matessa.

Mr. Olea, has worked with Mr. Matessa for the past eight years while he was at NSA. “I am thrilled to have in La Raza a sales manager who is all about costumer centricity and making sure that the client receives outstanding results,” said Mr. Olea.

About La Raza

La Raza is the # 1 Spanish-language newspaper in Chicago with an audited circulation 187,401 according to Certified Audit Circulation (June 30, 2004). La Raza Newspaper is also the largest Sunday Hispanic publication in the Nation. La Raza has been recognized by the National Association of Hispanic Publications as the “Best Spanish Language Weekly” five times over the past decade and was recently named by Editor & Publisher as one of “Ten That Do It Right.”

About ImpreMedia

ImpreMedia is the leading publisher of Spanish language newspapers in the US. The company publishes El Diario La Prensa in New York, La Opinión in Los Angeles and La Raza in Chicago, the #1 Spanish language newspapers in the top three Hispanic markets in the country.



Jimena Catarivas

Ph: (773) 273 3398

Fax: (773) 329 4950

La Raza Announces Joe Matessa as New General Sales Manager