La Raza Newspaper Offers Readers Broader Array of Online Resources with Relaunch...

La Raza Newspaper Offers Readers Broader Array of Online Resources with Relaunch of La Raza Online at www.laraza.com, a Member Web Site of Hispanic Digital Network

La Raza Newspaper’s new Web site has been fully redesigned to feature more news, photos, community calendar events, advertisements, online classifieds and Yellow Pages than ever before.


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Chicago, IL–(HISPANIC PR WIRE)–December 9, 2003–La Raza Newspaper announced today that it has relaunched La Raza On-line at http://www.laraza.com with an even more attractive and fully revamped site to better serve its readers and advertisers. La Raza Newspaper’s Web site was created by and is now part of Hispanic Digital Network (HDN), the nation’s first network of Hispanic publications On-line.

“In 1996, La Raza Newspaper was one of the first U.S. Hispanic publications to migrate its content to the Internet, ”stated Robert J. Armband, publisher.“ The improved quality and resources available on our new Web site will be evident to our readers and advertisers immediately, ”he continued.“ La Raza On-line is even more robust and fully optimized to provide readers with a richer Internet experience that includes the latest news, photos, community calendar events, online classifieds, Yellow Pages, advertisement specials and much more.”

A key highlight of the Web site for advertisers will be their ability to target their online ads to specific sections of the La Raza Newspaper’s award-winning content, site such as sports, entertainment, local news and other categories and sections. La Raza On-line is also hotwired to enable advertisers to reach viewers with Rich Media and other cutting edge Web technology ads. Another outstanding feature is the fully searchable Internet classifieds system that allows advertisers to post color photos with classifieds listings.

For years, La Raza On-line has been the most relevant community calendar for Chicago Hispanics and the myriad of civic and cultural organizations serving the community. Readers and event planners, alike searching for the latest dates and times for concerts and other events will be especially pleased with new top of the line and fully updated community calendar section. Now, at La Raza On-line readers may view the most comprehensive listings of Latino Chicago happenings available anywhere. Readers can search events by month, date and up to one year in advance.

La Raza On-line also features sections for letters to the editor, Web links of interest to Latino readers, an archive of past articles and many other resources, however Mr. Armband says this is only the beginning. “This is a new and exciting era for La Raza Newspaper and its readers, as we elevate the quality of everything that we do and how we do it,” said Armband. “Through our Web site and with the help of our partners at Hispanic Digital Network, we’re confident that our readers are going to enjoy terrific content and information that will keep them coming back to us everyday.”

About La Raza Newspaper

La Raza Newspaper is Chicago’s leading Hispanic publication. It has been serving the Chicago Hispanic community for more than 33 years. With a CAC audited circulation and a press run of more that 190,000 copies, La Raza Newspaper is the largest Sunday Hispanic weekly publication in the USA. Recently, Hispania Capital Partners, LLC, acquired Rossi Publications, Inc., the former publisher of La Raza Newspaper, La Raza On-line and La Raza Páginas Amarillas. The resulting entity is now called PrensAmerica Corporation.

About Hispanic Digital Network

Latino-owned and operated Hispanic Digital Network (HDN) is the nation’s first network of Hispanic publications on the Internet. HDN (http://www.hdnweb.com) provides a free Web solution (software for customized news Web sites) for U.S. Hispanic publications and also represents them individually and collectively as a Hispanic Internet media-placement agency. HDN news Web sites are characterized by their ease of use and sophistication. Each Web site features news editorial, classifieds, community calendar and advertising posting systems that are fully Internet based. HDN Member publications have the ability to generate advertising revenues from their own locally designated ads, from network ad buys, from online classifieds and more.

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CONTACT:

La Raza On-line

Miguel Mendez or Robert Armband

(773) 273-2900

or

Hispanic Digital Network

Bill Gato

(305) 971-7989

La Raza Newspaper Offers Readers Broader Array of Online Resources with Relaunch of La Raza Online at www.laraza.com, a Member Web Site of Hispanic Digital Network