Atlanta’s largest Spanish-language newspaper gets new looks, adds second weekly publication

Atlanta’s largest Spanish-language newspaper gets new looks, adds second weekly publication


Atlanta. GA–(HISPANIC PR WIRE)–May 16, 2006–A redesign of MundoHispánico makes the newspaper more attractive and easier to read. The new look for the newspaper includes a new logo and a fresh contemporary design as well as a format to encourage readers to spend more time with the paper. MundoHispánico is Atlanta’s largest circulation Spanish-language weekly.

MundoHispánico Publisher Lino Dominguez called the redesign, “The latest in a series of moves to expand and improve our publication to meet the needs of the rapidly growing market.” Atlanta’s Hispanic population exceeded 500,000 in 2005 and is expected to grow by another 31.5 percent by 2010.

Three weeks prior to the redesign, MundoHispánico launched a second weekly that serves as a “how to” guide for new Hispanic residents of metro Atlanta. Pasos: Para vivir major or Steps to a Better Life is a tabloid publication with a freely weekly distribution of 35,000. Pasos publishes each Monday and features short stories and color photographs to illustrate the steps readers can take to accomplish their goals. MundoHispánico is distributed on Thursday with a circulation of 75,000, including a 7,000-copy zoned edition in suburban Hall and Clarke counties.

Highlights of the redesign include:

— News space on page 2 titled “Su Mundo” that provides a brief look at the reader’s world. Contact information for staff is located on that page, along with letters from readers and best bets of things to do in the week ahead.

— A new section called “Actualidad,” which is an update on current events impacting the Hispanic community in Georgia.

Readers can look for the following sections to provide the latest in news and information in Spanish.

— Actualidad — An update on current events affecting the Hispanic community in Georgia

— Buenrato — Entertainment news and upcoming events with a Latin beat

— Metro — Local news

— Américas y Nación — News from North and South America and the United States.

— El Globo — News from around the world

— Opinión — Editorial commentary

— Bienestar — Lifestyles

— Dinero — Money and finance

— Clasificados — Classified advertising

— Bienes Raíces — Real Estate

— Deportes y Motores — Sports and Automotive news

Pasos joins MundoHispánico and the annual yellow pages directory, PagínasAmarillas, to increase the company’s offerings to Hispanic readers. “We now have a suite of products to provide both news and information services to a rapidly growing segment of our publication,” said Alex Taylor, vice president and business manager for The Atlanta Journal-Constitution.

Acquired by The Atlanta Journal-Constitution in 2004, MundoHispánico recently moved into new offices in suburban Atlanta. A pioneer in its field, the newspaper has served metropolitan Atlanta’s Hispanic market since 1979. With a circulation more than double that of its nearest competitor, MundoHispánico is the oldest and most respected Spanish-language publication in the market.

The Atlanta Journal-Constitution is a division of Cox Enterprises, Inc., one of the nation’s leading media companies and providers of automotive services.

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Atlanta’s largest Spanish-language newspaper gets new looks, adds second weekly publication