MillerCoors Lideres Program Recognizes and Supports U.S. Latino Leaders

MillerCoors Lideres Program Recognizes and Supports U.S. Latino Leaders

Online Voting Begins for MillerCoors 2011 Lider of the Year – Winner to Receive $25,000 Grand Prize


CHICAGO, Sept. 12, 2011 /PRNewswire-HISPANIC
PR WIRE/ — Today, MillerCoors launched its 2011 MillerCoors Lideres
campaign that highlights twelve outstanding individuals who are making a
difference through leadership in their communities. The 2011 MillerCoors Lideres
include motivational speakers, environmentalists, community organizers,
mentors, and volunteers of legal drinking age who were nominated by national
and local nonprofits for their exceptional contributions to the Latino

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2011 MillerCoors

  • Beatriz
    Alvizo |
    San Antonio
    Adelante! U.S. Education
    Leadership Fund
  • Diana
    | Chicago
    Hispanic Alliance for Career
    Enhancement (HACE)
  • Juan
    | Dallas
    League of United Latin American
    Citizens (LULAC) Council 4782
  • Andrea
    | Washington, DC
    Labor Council for Latin American
    Advancement (LCLAA)
  • Jason
    | New York
    Foundation Fighting Blindness
  • Ricardo
    | San

    Arriba Juntos
  • Andrew
    | Central
    Valley, California

    Hispanic College Fund’s Hispanic
    Youth Institute
  • Ruben
    | Washington, DC
    National Council of La Raza (NCLR)
  • Jose
    Miguel Munoz
    | Chicago
    Association House of Chicago
  • Elianne
    | Baltimore
    Latinos in Social Media (LATISM)
  • Sandy
    | New York
    Southside United Housing
    Development Fund Corporation (Los Sures)
  • Gabe
    | Los Angeles
    Leadership Institute

“This year marks the 5th anniversary of
the MillerCoors Lideres program, and we couldn’t be more excited
about having such an incredible group representing true Latino leadership.
Each one of them deserves to win the MillerCoors 2011 Lider of the
Year award – it’s going to be a tough competition,” says Joedis
Avila, multicultural relations manager for MillerCoors. “We are proud
to continue highlighting those who contribute to their communities, while
excelling in their careers and serving as role models for future

The general public can vote from September 12
through October 31 on The leader with the most
votes will be named the MillerCoors 2011 Lider of the Year and will
receive a $25,000 grant to develop and implement a community leadership
program with his/her sponsoring nonprofit organization and MillerCoors.

National and community-based organizations
nominated individuals who were deeply involved in their community. After
receiving numerous nominations for candidates from across the country,
MillerCoors used the Nomination Criteria for MillerCoors Lideres and
consulted Dr. Robert Rodriguez, the author of the book Latino Talent,
to narrow the list down to these twelve leaders.

“Thanks to the $25,000 given to my
sponsoring nonprofit, Parents Step Ahead, after being chosen as the
MillerCoors 2010 Lider of the Year, I was able to develop a
leadership workshop for parents in my hometown of Dallas,” said Raul
Magdaleno, volunteer for Parents Step Ahead. “Most important, I
realized there is a great need for programs like MillerCoors Lideres
that foster leadership development. With this in mind, I decided to start my
own nonprofit to help Latinos in my community realize their potential and
become leaders in their own right.”

Since 2006, the MillerCoors Lideres program
has raised awareness and highlighted the achievements of national and local
leaders within the Hispanic community through an online public voting
competition and a national advertising campaign. The program offers
up-and-coming Latino professionals leadership tools, counsel and the
opportunity to network through, Facebook, and

About MillerCoors

MillerCoors brews, markets and sells the
MillerCoors portfolio of brands in the U.S. and Puerto Rico.  Built on
a foundation of great beer brands and nearly 300 years of brewing heritage,
MillerCoors continues the commitment of its founders to brew the highest
quality beers.  MillerCoors is the second-largest beer company in
America, capturing nearly 30 percent of U.S. beer sales.  Led by two of
the best-selling beers in the industry, MillerCoors has a broad portfolio of
highly complementary brands across every major industry segment. 
Miller Lite is the great-tasting beer that established the American light
beer category in 1975, and Coors Light is the brand that introduced
consumers to Rocky Mountain cold refreshment.  MillerCoors brews
premium beers Coors Banquet and Miller Genuine Draft, and economy brands
Miller High Life and Keystone Light. The company also offers innovative
products such as MGD 64, Miller Chill and Sparks.  Tenth and Blake Beer
Company, MillerCoors new craft and import company, imports Peroni Nastro
Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob
Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard
Brewing Company.  MillerCoors operates eight major breweries in the
U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls,
Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and
the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors
vision is to create the best beer company in America by driving profitable
industry growth.  MillerCoors insists on building its brands the right
way through brewing quality, responsible marketing and environmental and
community impact.  MillerCoors is a joint venture of SABMiller plc and
Molson Coors Brewing Company.

MillerCoors Lideres Program Recognizes and Supports U.S. Latino Leaders