Entenmann’s For A Better Neighborhood(TM) Celebrates NYC Street Play With Back To...

Entenmann’s For A Better Neighborhood(TM) Celebrates NYC Street Play With Back To School Yard Games September 22—School Alumni Invited to Participate



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New York, NY–(HISPANIC PR WIRE)—September 8, 2004–Stick ball, ringoleavio, skully, kick the can—these and other traditional street games will be centerpiece events at the Back to The Schoolyard Games presented on Wednesday, September 22 by Entenmann’s For A Better Neighborhood/Por Un Barrio Mejor(TM), a community initiative sponsored by the makers of Entenmann’s(R) brand fine baked goods.

The Back to the School Yard Games celebrate the start of the new school year and will kick-off a full slate of 2004 programs citywide created by Entenmann’s “For A Better Neighborhood” to encourage parents to get involved with their child’s education. All programs are in conjunction with the New York City Department of Education in support of “P.S., It’s All About the Kids.”

“Reaching out to parents on behalf of our schools is very much in keeping with Entenmann’s focus on making the neighborhoods we serve better places to live, work and play,” says Steve Zamichow, Vice-President of Marketing for Entenmann’s. “Better students make better citizens and better citizens make better neighborhoods. Parents play an essential role in a child’s academic success, and we are proud to be working with the New York City Department of Education to advance parent involvement.”

Entenmann’s launched For A Better Neighborhood in 2003, underscoring the company’s commitment to the communities it serves. “We have been a part of New York City for over a century,” adds Mr. Zamichow, “and regard our children as an important investment in the future.”

Last year, For A Better Neighborhood partnered with the New York City Department of Parks & Recreation to fund maintenance of swing sets in 100 community parks.

The 2004 Back to the School Yard Games are scheduled to be held at P.S. 115, Daniel Mucatel School, 1500 East 92nd Street, Brooklyn NY 11236. For A Better Neighborhood invites all New York City school alumni—especially stickball homerun kings or jump rope divas–to participate as coaches, players, team captains, scorekeepers and cheerleaders. For details on the games, or to participate, contact Clarice MacGarvey, phone 757/651-8260. For more information about Por un Barrio Mejor/For a Better Neighborhood or Entenmann’s contact: Lorraine Hale (631) 951 5317 or email lhale@gwbakeries.com.

ABOUT ENTENMANN’S
New York based Entenmann’s has been baking cakes, pies, cookies, donuts and other confections for over a century. Founded as a family bakery in 1898, the company remained family owned until 1976. It is now a subsidiary of George Weston Bakeries, Inc. Entenmann’s 550,000 square foot baking facility in Bay Shore, Long Island is one of the largest in the country. Entenmann’s delivers hundreds of products all across the U.S. with “just baked” freshness. Entenmann’s and For A Better Neighborhood are Trademarks of Entenmann’s Products, Inc.

ABOUT THE FUND FOR PUBLIC SCHOOLS
The Fund for Public Schools is the non-profit organization affiliated with the New York City Department of Education. Its mission is to inspire belief in public schools and our ability to make them better; to increase private sector support of public education and to encourage every New Yorker to participate in our City’s schools. The Fund seeks critical funding for system-wide educational reform initiatives; helps businesses partner with individual schools and programs; supports volunteering and reaches out to the entire City to create awareness about our public schools’ needs. For more information about the Fund for Public Schools, visit http://www.fundforpublicschools.org.

Available: Interviews with Lorraine Hale or Michele Abo, Entenmann’s – JPEGS 2003 Program Highlights

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CONTACT:
Clarice MacGarvey
Phone: 305/861-3157
Mobile: 757/651-8260

Entenmann’s For A Better Neighborhood(TM) Celebrates NYC Street Play With Back To School Yard Games September 22—School Alumni Invited to Participate