Los Angeles, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–August 24, 2006–Capping off a tremendously successful and collaborative partnership, The Vidal Partnership, Animus Group, Zeal Television, and Fox Sports en Español nabbed “Best Variety or Reality Show” honors for “El Reto Final Nissan” at the 21st Annual Imagen Awards. The winner was announced at a private reception Friday, August 18, 2006 at the Beverly Hilton in Beverly Hills, California.
Established in 1985, The Imagen Awards encourage and recognize the positive portrayal of Latinos in all media and aim to increase Latino representation at all levels of the entertainment industry. “El Reto Final Nissan” bested submissions from MTV (“MADE: Girly Girl”) and LATV (“LATV Shadows” and “Mex 2 the Max”).
In 1997, Mexico and the U.S. competed against each other twice to qualify for the 1998 World Cup. Both games resulted in a draw. “El Reto Final Nissan,” a five-part reality show that aired exclusively in Spanish on Fox Sports en Español in April and May 2006, tells the story of the original matches and of the intense competition that characterizes them through archival footage of the games and interviews with the players and devoted fans. In five, unscripted episodes, players who qualified for the U.S. and Mexico teams nine years ago were ambushed, persuaded to join their former colleagues, and put through intense training sessions and practices to prepare them for the ultimate rematch.
“What started out as one of The Vidal Partnership’s many innovative client solutions evolved into a ground breaking branded entertainment property that not only struck a chord with viewers and consumers alike, but also delivered huge dividends for our advertisers,” said Tom Maney, senior vice president of advertising sales for Fox Sports en Español. “We are delighted to share this award with our partners at Vidal, Animus Group, Zeal Productions, and Nissan North America as it’s a great testament to the power of collaboration and what can happen when you put clients and viewers first.”
Hosted by CBS daytime drama “The Bold and The Beautiful’s” Lorenzo Lamas, 16 awards were presented at the 21st Annual Imagen Awards in categories including film and television, plus the Imagen Foundation presented five additional awards including Creative Achievement, Lifetime Achievement, President’s Award, the Norman Lear Award, and the foundation’s first National Leadership Award.
About Fox Sports en Español
Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including the Copa Toyota Libertadores, Copa Nissan Sudamericana, CONCACAF Copa de Campeones, InterLiga(TM) and the FIFA Club World Cup soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; and Championship boxing from Mexico and the U.S. The channel reaches more than 9 million cable and satellite households in the country of which 4 million are U.S. Hispanic households.
Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation’s (NYSE:NWS) Fox Sports International. For more information, visit Fox Sports en Español online at fse.tv.