Servicing the Hispanic Community is More than Just “Lip Service” for Liberty...

Servicing the Hispanic Community is More than Just “Lip Service” for Liberty Tax Professionals!

Over 319 Liberty Tax Professionals nationwide received the prestigious HISPANIC SERVICES SEAL OF EXCELLENCE certification.


Virginia Beach, VA–(HISPANIC PR WIRE-PRNewswire)–February 25, 2008–Liberty Tax Service has made a commitment to the Latino community to provide them with service that is unmatched in the industry. To that end, the company created a training program for its Franchisees that would teach them how to service the unique needs of the Hispanic client. The 20 week course included instructions on culture, government and tax forms and the subtle proprieties relative to communicating with their Latino clients. This in-depth course was offered free-of-charge to all Franchisees and their staff.

Only Liberty Tax offices that have fluent, bilingual staffing and whose selected employees have met the qualifications associated with the 20 week course were eligible for certification. This exclusive recognition includes the honor of posting the Hispanic Services Seal of Excellence in their office windows that proclaims in Spanish “Orgullosamente Sirviendo A La Comunidad Hispana” or “Proudly Serving the Hispanic Community”. Offices bearing this insignia authenticate to the Latino community that they have been fully trained to service the Hispanic community’s tax needs, with a qualified bi-lingual translator on hand.

“This is the first year we’ve offered this program and we are very pleased that so many of our Franchisees participated,” says Martha O’Gorman, Chief Marketing Officer for Liberty Tax Service. “We plan to expand the format for 2008 and we anticipate even greater participation as we continue to provide this specialized training to our Franchisees.”

Liberty Tax Service has taken its commitment to the Hispanic community very seriously. They have a Hispanic Marketing Services Team whose charter is to assimilate with the Latino community so that the company can ensure it is providing the right services and communicating with the Hispanic community in the right way.

John Hewitt, Founder and CEO of Liberty Tax explains that “To many Hispanics, the tax and ITIN process can be foreign and confusing. It’s important that we acknowledge their unique needs so we may facilitate this experience. They should be able to count on us to complete their applications and filings correctly, and they should feel assured that their information will be handled with the utmost confidentiality.”

Liberty Tax Service offices nationwide provide free ITIN applications for all immigrants.

About Liberty Tax Service:

Liberty Tax Service is the fastest growing retail tax preparation company in the industry’s history. Founded in 1997 by CEO John T. Hewitt, a pioneer in the tax industry, Liberty Tax Service ( has prepared over 5,000,000 individual income tax returns and currently operates over 2,700 offices throughout the United States and Canada.

Liberty Tax Service provides computerized income tax preparation, electronic filing and refund loans. With an emphasis on customer service including audit assistance, a money back guarantee and free tax return checking, Liberty Tax Service is well known for its strong commitment to its client base.

With 38 years of tax industry experience, Hewitt stands as the most experienced CEO in the tax preparation business, having also founded Jackson Hewitt Tax Service.

Servicing the Hispanic Community is More than Just “Lip Service” for Liberty Tax Professionals!