Norwalk, CT–(HISPANIC PR WIRE)–June 8, 2004–Tecate, the authentic Mexican beer, announces the revamp of http://www.Copatecate.com, a Web site offering soccer fans the very latest on Copa Tecate, the largest Hispanic amateur soccer tournament in the U.S. now in its fourth year.
On http://www.Copatecate.com, fans can learn more about the tournament, view results from previous years, and learn how to get involved at the local level. Additionally, the playoff grid for this year’s Copa Tecate tournament is available for download. Here fans can find out where league games are being held throughout the U.S. over the next few months.
“Copa Tecate has become the premier Hispanic amateur soccer tournament here in the U.S. with more than 65,000 players participating last year,” said Andres Siefken, senior brand manager, Tecate, Labatt USA. “We are passionate about soccer and committed to supporting the sport throughout the country, giving Hispanics a chance to play at a very competitive level.”
Also on the site, soccer fans can see the latest soccer-themed Copa Tecate TV ad that will air nationally promoting the tournament. They can also check out photos from last year’s finals held in Chicago.
Local qualifying for this year’s Copa Tecate began in February and continues through early June. Playoff rounds begin in July and wrap up in August in San Jose, California — the official host city of the 2004 Copa Tecate.
Tecate, first brewed in 1944 in the small Mexican town of Tecate, is the #4 imported beer in the U.S. and the #1 selling import in a can. A refreshing, authentic Mexican beer, Tecate is consumed with salt and lime and is a favorite among Mexican-Americans.
Labatt USA headquartered in Norwalk, Conn., imports and brews an array of specialty beers including Labatt Blue, Rolling Rock, Dos Equis, Tecate, and Stella Artois. As America’s Specialty Beer Company, Labatt USA has the most diversified beer brand portfolio of any company in the U.S. Labatt USA is a joint venture of Labatt Brewing Co. Ltd., Canada, which is a wholly owned subsidiary of Interbrew S.A. of Belgium; and of FEMSA Cerveza S.A. de C.V. of Mexico, owner of Cervecería Cuauhtémoc Moctezuma.
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Senior Brand Manager