Take the Anxiety Out of Back-to-School Season for Young Kids With Funky,...

Take the Anxiety Out of Back-to-School Season for Young Kids With Funky, Comforting Backpack Accessories


NEW YORK–(HISPANIC PR WIRE)–August 25, 2003–Many parents remember to purchase all of the basic back-to-school items kids need such as pencils, paper, books, rulers and lunchboxes. But what can parents do to help alleviate some of the back-to-school jitters that children may not openly express they are feeling? Zapf Creation’s Maggie Raggies Kids with Backpack Clip is a hip, new friend that will not only liven up a child’s back-to-school backpack, but it will also serve as a comfort and friend during those first few intimidating weeks of the school season!

“Starting the school year is often one of the most stressful points in a child’s year,” says Dr. Michael Brody, child psychiatrist and Chair of the Media Committee of the American Academy of Child and Adolescent Psychiatry. “Giving your child something they get comfort from as they leave home those first few days can be a real emotional boost and help ease the transition into the school year.”

The Maggie Raggies Kids with Backpack Clips are a funky bunch of dolls that clip right on to a backpack. Sporting cool outfits and coiffed multi-colored hair, these dolls are sure to be conversation starters for meeting new friends and a cool way to bring a little comfort from home into school.

Parents are also likely to worry about the younger siblings left behind as big brother or big sister heads off to school. Kids who now have much more ‘free time’ and need a new play buddy may find a baby doll, such as Zapf Creation’s My First Baby Annabell is the perfect ‘new buddy.’ This classic play doll has a natural look and realistic feel that makes a perfect first baby for a young girl.

Many Zapf Creation dolls are offered in ethnic versions, crafted with cultural differences in mind. These dolls not only feature different shades of skin tone, but are also crafted by using finely detailed, unique facial moldings that create extremely life-like, realistic looking ethnic dolls.

Maggie Raggies Kids with Backpack Clip are available at Zeller’s department stores for the suggested retail price of $7.99 and My First Baby Annabell is available at Toys ‘R Us and Zeller’s for the suggested retail of $19.99. For more information on Zapf Creation, go to http://www.zapf-creation.com.


Zapf Creation AG is Europe’s leading brand manufacturer of play, function and collector dolls, as well as accessories. BABY born® and CHOU CHOU are market leaders in North America. All Zapf Creation brand concepts conform to the highest demands of design, quality, safety and play value. As a result of its successfully implemented internationalization strategy, Zapf Creation is continuously approaching its goal of becoming the number one company worldwide in the play, function and mini doll segment. Zapf Creation reported sales of €222.7 million for the year 2002. Zapf Creation’s stock market sign is MDax:ZPF. For further information, please visit http://www.zapf-creation.com.




Carla Stellman

(617) 272-8345

Take the Anxiety Out of Back-to-School Season for Young Kids With Funky, Comforting Backpack Accessories