A Match Made in Cyberspace: Terra and Match.com to Play Cupid to...

A Match Made in Cyberspace: Terra and Match.com to Play Cupid to Millions of U.S. Hispanics


Coral Gables, FL–(HISPANIC PR WIRE)–September 12, 2005–Terra Networks has teamed up with Match.com to enable U.S. Hispanics the search tools necessary to find their ideal partner from Match.com’s more than 1 million registered users in the Spanish version of its service in the U.S.

Terra.com users can access the new channel at http://match.terra.com. The Match.com channel is the newest addition to Terra’s Amor http://terra.com/amor and Vida Blue http://terra.com/vidablue channels that provide online forums for users to seek out friendships, partners or relationships regardless of gender and/or sexual preference.

Match.com has helped millions worldwide find meaningful relationships and long lasting partnerships. Terra’s Amor channel which heavily promotes Match.com, previously averaged 1.5 million chats per month – this is expected to increase with the partnership. Additionally, Terra’s users can post their own in-depth profiles and browse through the thousands of members on the Match.com site for free. User profiles include information on hobbies, religion, physical appearance, education level, languages spoken, occupation, etc. allowing for detailed searches and successful matches.

According to Sonia Fernandez, general manager of Match.com in Spain, Italy and Latin America, “The agreement with Terra Networks, the leading U.S. Spanish-language portal, will offer Hispanics a dating platform that will give them the opportunity to meet others with similar interests within the states, in Latin America and around the world. Terra users will find this new dating platform extremely useful in widening their possibilities to find their ideal partner.”

Vida Blue

Vida Blue is Terra’s one-of-a-kind channel targeting a mature, professional adult audience. It is geared to those interested in the various American lifestyles and the content is portrayed as unique, daring and different. The channel is more risqué than the other two relationship channels and users of Vida Blue can select from gender-specific material as well as material aimed at gay audiences. Like the other Terra.com channels, Vida Blue offers articles on several topics and relationship advice. It also features tests like “¿Eres un metrosexual?” and topics like “Piernas Envidiables” and “Kamasutra”. Since its launch in May, more than 461,052 unique users have visited the channel.

Amor@Terra featuring Cecilia Alegría

In addition to Match.com, Terra.com offers users access to the expert advice of Cecilia Alegría, founder of Centro de Consejería Familiar in Lima, Perú dedicated to assisting couples and families with communication problems. Offering Hispanics the opportunity for live interaction through periodic web casts, Alegría will appear on Terra.com to discuss love, romance and more. She will offer relationship and dating tips and cover topics like “Finding Your Ideal Partner” and “How to Create Your Online Profile.” The interactive web casts will air on Thursdays at 8 p.m. beginning September 15. Additionally, Alegría will invite Terra’s users to select topics through the use of online surveys posted at Terra’s Amor channel for her show “Cecí en Línea: Consejos Para el Corazón” on several hundred cable television channels in markets like Los Angeles, Houston, Miami, Chicago and San Antonio.

“Terra’s strength lies in being able to consistently deliver relevant, best in class content to our Hispanic and Latino audience across all channels,” states Fernando Rodriguez, CEO for Terra Networks. “We are pleased to enhance our lifestyle offering through the integration of Match.com. The partnership with Match.com, the new Vida Blue channel and Alegría’s live web casts with survey feedback position Terra as leading online content innovation while serving the basic human needs for companionship and communication.”

About Terra Networks S.A.

Nielsen/NetRatings July 2005 data confirmed that Terra Networks had more U.S. Hispanic unique users than other US Hispanic portal.

Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates some of the most popular Web sites in the United States, Spain and Latin America, and is the largest access provider in Spain and Latin America.

Terra.com is the U.S. Hispanic arm of the Terra Networks group providing portal and value-added services to Spanish speaking users in the U.S. Terra is a leader in the U.S. Hispanic online market according to Nielsen/NetRatings data with more U.S. Hispanic unique users than other US Hispanic portal.

About Match.com

Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after a decade. Throughout its 10-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

According to the July 2005 global ranking of the Personals category, Match.com is the world’s biggest online dating and personals property by independent measuring firm, ComScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscription-based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com is an operating business of IAC/InterActiveCorp (Nasdaq: IACI).



Deborah Vallejo


A Match Made in Cyberspace: Terra and Match.com to Play Cupid to Millions of U.S. Hispanics