Voting Begins for the Most Inspiring Mural in Jose Cuervo’s “Tradicional Mural...

Voting Begins for the Most Inspiring Mural in Jose Cuervo’s “Tradicional Mural Project”

Leading Global Tequila Brand Showcases Original Murals from Ten Finalists to Award $15,000 Grants for Winning Artist and Local Arts Organization


NEW YORK, Jan. 15, 2013 /PRNewswire-HISPANIC PR WIRE/ — Jose Cuervo Tradicional — Mexico’s No. 1 super-premium tequila with the same recipe used in Cuervo’s original tequila in 1795 – has officially opened the voting phase to select the most inspiring mural in the Tradicional Mural Project. The nationwide program, inspired by the influence of Latino heritage, showcases 10 original murals created by legal drinking age artists from across the United States, and invites consumers to vote through February 28th, 2013 at .

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The artist and mural with the most votes will receive a $15,000 grant as well as a $15,000 donation to a local organization in the region they represent, on behalf of Jose Cuervo Tradicional. All consumers 21 years of age and older will be eligible to vote at the Jose Cuervo Tradicional Mural Project’s Facebook page at from January 15 through February 28. Only votes received at the Jose Cuervo Tradicional Mural Project’s Facebook page during this time period will determine which of the 10 finalists will win. The grand prize winner will be announced in March 2013.

The 10 artists, selected on the basis of submitted art portfolios and a personal essay, were given thirty days to complete their murals, which were unveiled at an exclusive event in Chicago in November 2012. Each mural explored Latino themes around music, education and family that help paint the nation’s cultural melting pot through a range of traditional and contemporary painting styles. All 10 murals will be showcased in a prominent artistic venue later in the year.

The National Association of Latino Arts and Cultures (NALAC) has been serving as a consultant for the Jose Cuervo Tradicional Mural Project to increase visibility for the contest within the arts community. As part of this arts consultancy, NALAC will continue to work with Jose Cuervo Tradicional across each phase of the program to engage artists, Latino communities and nonprofit organizations.

Jose Cuervo Tradicional reminds you to enjoy responsibly by drinking in moderation and designating a driver or taking public transportation.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional 100% Agave Reposado and Silver, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit .


Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at . For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit

When enjoying this product, and all its products, Diageo reminds its adult consumers to drink responsibly. As the world’s largest spirits, wine and beer company, Diageo is committed to social responsibility and the responsible marketing of its brands. The Diageo Marketing Code is one of the most stringent in the industry. Diageo is a founding member and major supporter of The Century Council, a not-for-profit organization whose programs are designed to combat drunk driving and underage drinking.

Celebrating life, every day, everywhere, responsibly.

SOURCE Jose Cuervo Tradicional

Voting Begins for the Most Inspiring Mural in Jose Cuervo’s “Tradicional Mural Project”