Latina Entrepreneur Dianne Segura Tapped to Lead YWCA Pasadena-Foothill Valley

Latina Entrepreneur Dianne Segura Tapped to Lead YWCA Pasadena-Foothill Valley

Branding the new Mission with a Century Old Touch


Pasadena, CA–(HISPANIC PR WIRE)–November 13, 2006–As part of the nation’s oldest and largest multicultural organization, with a passionate commitment to eliminating racism and empowering women, the YWCA Pasadena-Foothill Valley embarks on a new chapter with its appointment of Dianne M. Segura as the new executive director, making her the first Latina executive to head the organization in its 100-year history.

“The leadership and expertise in marketing and event management Dianne has demonstrated throughout her impressive career will bring new strengths to an already strong YWCA services staff,” said Margaret Leong Checca, board president of YWCA Pasadena-Foothill Valley.

The YWCA’s goals today are to expand their new national brand introduced just two years ago and leverage resources across the network of nearly 300 affiliates nationwide.

“With a rich history, dating to the early 1900’s, the YWCA Pasadena-Foothill Valley has emerged as a responsive community agency that continues to address the needs of the local area,” said Segura.

Prior to her appointment, Segura founded Segue Enterprises, a marketing and entertainment business-consulting firm where she assists client companies in developing and implementing communication strategies with client successes for the City of Pasadena, and the City of Los Angeles, Pasadena Playhouse District Association and the U.S. Tennis Association.

Segura is a recognized leader within the multicultural audiences for her work in community empowerment and social justice issues. Her legacy stems from creating signature events such as the national unveiling of the “Cesar E. Chavez USPS Postage Stamp” where she strategized with key elected officials, including the Cesar E. Chavez family and LA County Board of Supervisors, Gloria Molina. She is also the past Co-Chairwoman of HOPE Latina Action Day, including part of the Hispanic Heritage Awards Selection Committee.

The YWCA Pasadena-Foothill Valley was founded in 1905 by a group of women pioneering women’s rights and it has been at the forefront of social change ever since. The YWCA Pasadena-Foothill Valley is a non-profit organization serving more than 16,000 people annually through programs, classes, support groups and various community initiatives. It has also been credited with shepherding and strategically assisting the growth of other organizations such as “Women at Work” located in Pasadena. Across the globe, the YWCA has more than 25 million members in 122 countries, including 2 million members in 300 local associations in the United States. The YWCA strives to achieve racial and gender equality, economic independence of women, respect for diversity, and a vibrant and healthy community.

Latina Entrepreneur Dianne Segura Tapped to Lead YWCA Pasadena-Foothill Valley