San Antonio, TX–(HISPANIC PR WIRE)–September 15, 2006–Wrapping up its 17-week national mobile program, La Costeña will host the Feel The Heat Jalapeño Eating Challenge Tour Gran Finale, challenging jalapeño lovers to attempt to break the Guinness World Record(TM) for the most jalapeños eaten within one minute (which currently stands at 15 jalapeños). The tour has crossed eight major cities, participating in the country’s largest Hispanic events, and qualifying one contestant per city to participate in the final fiery challenge for the Guinness World Record(TM) title and the chance to win cash prizes. The Gran Finale event will be held in Chicago during the Fiestas Patrias festivities on Sunday, September 17th at 1PM at Plaza Garibaldi.
La Costeña Feel The Heat Jalapeño Eating Challenge Tour showcases the warmth and festive spirit of the Mexican culture through family-oriented activities featured at each participating venue across the country. Additionally, for every jalapeño eaten during the tour, La Costeña has donated product to local food banks and hunger relief agencies.
The tour has offered food aficionados the opportunity to experience La Costeña’s authentic Mexican cuisine through on-site cooking demonstrations. La Costeña’s Chefs have shared their expertise on traditional Mexican recipes, as well as helpful tips for daily meal preparation. The La Costeña Feel The Heat Jalapeño Eating Challenge Tour has demonstrated the common characteristics between La Costeña products and the recipes featured during the tour: convenience, easy preparation and great authentic taste.
La Costeña is a Mexican company with more than 80 years of experience manufacturing, distributing and marketing high quality canned foods, which preserve the flavor of the traditional Mexican cuisine, making their products the preferred choice of millions of consumers who daily enjoy its delicious variety of products including peppers, salsas, beans, mole, mayonnaise, tender cactus, among other favorites. For additional product information, please visit http://www.lacostena.com.mx