This Year, for Mother’s Day, Hispanics Could Show Their Love for Mom...

This Year, for Mother’s Day, Hispanics Could Show Their Love for Mom in a Unique Way

Transitions Optical recommends giving mom the gift of healthy eyesight, making an appointment and accompanying her to an annual eyecare check up


Pinellas Park, FL–(HISPANIC PR WIRE)–May 3, 2007–A great gift for mom doesn’t have to set you back a bundle. In its commitment to protecting good eye health for all Hispanic families, Transitions Optical(R), suggests adding an eye exam to the list of gifts you give mom on this Mother’s Day. A timely eye exam can mean the difference between good eye sight now and continued health in the future.

“Hispanic moms are multi-taskers. Generally, our hurried lifestyle takes us from caring for our children to tending to our husbands, homes and family members, leaving us very little time to take care of ourselves,” said Martha Rivera, Hispanic Marketing Manager for Transitions Optical.

In general, Hispanics are predisposed in greater rates to certain eye ailments like cataracts – one in every five suffers from them – and early macular degeneration, two conditions that can be detected through an eye exam. Both conditions have been linked to continued exposure to ultraviolet sunlight. During an eye exam visit to her trusted eyecare professional, mom can learn how to guard against this and other environmental factors, which can not only hinder her eye sight, but also cause her permanent eye damage.

“A timely eye exam can help detect signs of diabetes, hypertension and other problems like cataracts, which are aggravated by exposure to UV and UVB rays,” said Dr. Madeline Romeu, OD, FAAO, and Optometry Advisor for Transitions Optical.

Dr. Romeu considers of great importance to answer her patients’ questions and advise them on good eyecare practices. “I counsel them on the importance of guarding their eyes against harmful UV rays throughout the year. Wearing photochromic lenses, like those offered by Transitions(R), which block 100% of ultraviolet radiation, not only aids in reducing the sun’s glare, but also improves the quality of their eye sight, as the lenses automatically adjust from clear to dark and vise versa, when detecting UV radiation. This not only offers automatic protection, but also visual comfort to anyone who wears prescription glasses.”

For more information about Transitions Optical(R) or on its Hispanic educational initiatives on good eye health, please visit

About Transitions

Based in Pinellas Park, Florida, Transitions Optical, Inc., is the manufacturer of Transitions(R) lenses, the #1-recommended photochromic lenses worldwide. Transitions Optical has developed the world’s most advanced photochromic lens technology. Transitions lenses are available in the widest selection of lens designs, materials, and products.

Transitions lenses are the ideal choice for your everyday eyewear, because they are as good as a clear lens but better! They enhance visual quality, visual comfort, and provide convenient protection from the harmful effects of UV radiation and glare. They adjust automatically to changing light conditions—going from clear indoors to as dark as sunglasses in bright, glaring sunlight.

Transitions Optical owns and operates plants in the US (Pinellas Park), Ireland (Tuam), Brazil (Sumaré), Australia (Adelaide), Philippines (Laguna) and Thailand (Chonburi). Its sales offices are located in the US, Canada and other nations.

For more information about the company and about Transitions lenses visit or contact a Transitions Optical Customer Service Representative at 1.800.848.1506 (US) or 877.254.2590 (Canada).

This Year, for Mother’s Day, Hispanics Could Show Their Love for Mom in a Unique Way