Whatever Your Look, Make It Student Body Approved

Whatever Your Look, Make It Student Body Approved

If it’s trendy, edgy, timeless, or retro, students of fashion will score big at Mervyn’s


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Hayward, CA–(HISPANIC PR WIRE)–June 29, 2004–This back-to-school season, Mervyn’s takes personal style to a whole new level as options abound for today’s students interested in building updated and trendy outfits that capture and reflect their individual fashion tastes. Students can pick styles, colors, and designs to suit their sense of style. With today’s focus on updated retro styles, timeless classics, and surprising accent pieces, Mervyn’s is the back-to-school shopping headquarters.

“Today’s styles offer a number of new twists, turns, and updated looks that are sure to delight moms, kids, and their friends,” says Kate Rice, Mervyn’s style expert. “Whether students want edgy, sporty, casual, or sophisticated looks, Mervyn’s offers key pieces and accessories to help them create personalized outfits that fit their individual personalities.”

With “student body approved” looks, teens and tweens at all Mervyn’s stores will find a wide assortment of trendy pieces such as layered tops, vibrantly colored shoes, special items for decorating a student’s room, and even head-to-toe basics. Mervyn’s key trends for back-to-school 2004 include:

— Topping It Off: A big trend for back-to-school is layers, and lots of them. Double-layered t-shirts and tank tops are today’s new fashion essentials. For juniors, popular looks include light weight tissue knit tops layered over embellished tanks or camisoles. Sheer fabric tops, like those by Aqua Blues and One Step Up(R), are perfect for layering. For young men, long-sleeve 2-for tees by Sideout(R) are a great way to achieve this cool layered look. Off the shoulder and open necklines are additional ways for juniors to make a back-to-school fashion statement. These flattering tops are available in a wide assortment of colors and patterns by energie(R), Younique(TM), and ellemenno(TM).

— Denim Redefined: Back-to-school shopping just isn’t complete without denim. A new denim direction this year is embroidered back pockets, especially belted five-pocket styles by Angels, l.e.i. (TM), and Glo. Cuffed denim jeans – like those by l.e.i. and Mudd(R) – are everywhere these days. A short denim skirt is a “must have” item that can easily be personalized with today’s loose-hanging patent leather, chain, or embellished belts decorated with rhinestones, studs, or grommets. For young men, loose fit straight leg, boot-cut, and low-rise styles continue in popularity. Cross-hatch finishes and sanded washes from Levi’s(R) 569, Lee(R), and Buddy Lee Registered play a key role in denim for young men. Darker tints also prove to be stylish for both boys and girls.

— Active Looks Go the Distance: Casual activewear styles remain popular with both girls and boys – especially when dressing comfortably for school. For girls, athletic-inspired track pants and zip-front or hooded jackets by Sideout are great casual back-to-school choices to round out a wardrobe. For boys, athletic styles and casual wear are the foundation of school apparel. Outdoor or sports-inspired styles that feature basketball, soccer, racing, surfing, skating, and snowboarding designs by brands such as Sideout and Cheetah(R) are particularly trendy this year. Long sleeve layered tees are also a big hit when paired with today’s casual utility and cargo pants.

— Shoe-Stopping Favorites: For comfort and versatility, sporty athletic shoe styles are the way to go. Sneakers by Vans(R) and Converse(R) in ultra bright colors (think bright blue and hot pink!) are wildly popular for boys and girls of all ages. Combat-inspired and shearling boots by Skechers(R) are another great footwear option hitting the campus pavement. Beyond the athletic styles, girls will find essential boot styles, as well as pointed- and round-toe shoes in Lucite and fun colors to complement any back-to-school outfit.

— It’s All In The Bag: Backpacks have evolved in function beyond carrying books to school and are now a required fashion accessory. Ultra functional in style and design, today’s backpacks come complete with organizers, CD ports, cell phone and sunglass holders, coin purses, and wet/dry pouches. These days, some backpacks can even serve as overnight bags or weekend luggage. The one-shoulder messenger bag, like those by Mudd and l.e.i., with numerous flaps, zippers, and cargo pockets are the design of choice for on-the-go students. There are plenty of options to personalize backpacks with today’s color choices (pink, orange, and silver to name a few), daisy chains, and fashionable fabrics such as corduroy.

— Creating A Signature Space: Whether it’s for a first-time college freshman or a sophomore in high school, decorating a student’s room (or dorm room) is important to help set the stage for a year of studying and after-school activities. This year, the trend is bedding with eclectic designs rather than a single theme or color scheme. Students have many options to help personalize their space with the bold and bright stripes and floral patterns available on bedding and accessories, such as those offered by Stuff 101(TM) and Loft Style(TM) bohemian bedding. Comfortable floor cushions and beaded swirl lamps in bohemian themes are popular ways to provide a creative but functional flair to a student’s room. And, students won’t be able to live without a 1.7 cubic foot mini-fridge that comes equipped with many key essentials (including a pizza cutter, coffee maker, toaster, iron, travel mug, and more).

With a little help from Mervyn’s, the stage is set for a trendy, fun, and productive school year.

About Mervyn’s

Mervyn’s, headquartered in the San Francisco Bay Area, is a family-friendly neighborhood department store with 266 locations in 14 states. Mervyn’s has a well-earned reputation for its extensive selection of national and owned-brand fashions and housewares. With hundreds of top national brands such as adidas(R), Cuisinart(R), Dockers(R), Gloria Vanderbilt, Haggar(R), KitchenAid(TM), Lee(R), Levi’s(R), Nike(R), Nine & Company, Samsonite(R), Sideout(R), and Unionbay(R), Mervyn’s offers trend-right fashions for the entire family and the home. With a focus on improving the lives of children and families, Mervyn’s together with parent company Target Corporation, annually contributes more than $2 million a week to communities where the company operates.

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CONTACT:

Jennifer Gordon-Conde

Edelman

212.704.4523

or

Shari Austin

Mervyn’s

510.727.3165

Whatever Your Look, Make It Student Body Approved