–(HISPANIC PR WIRE)—

ADVISORY for…September 12-14 2003

What:

Every Californian should have the opportunity to experience a grape stomp, troll for salmon and learn why avocados aren’t just for guacamole. And now they can.

The first-ever “California Grown” Zone brings the farm to the beach on September 12 – 14. This free, hands-on event provides Southern California residents with unique opportunities to connect to agriculture in unexpected ways, including: an authentic grape stomp, soothing avocado spa treatments, simulated salmon fishing, artistic cheese carving demonstrations, creative garlic braiding and even a chicken clucking contest.

Advance media opportunities and interviews are available before, during and after the “California Grown” Zone event each day. Reporters are invited to “roll up their pant legs”

for this fun, educational and interactive agricultural event.

When:

Friday, September 12th – 10 a.m. – 4 p.m.

Saturday, Sept. 13th & Sunday, Sept. 14th – 2:00 – 8:00 p.m.

*Early morning media opportunities available – call for special arrangements

Where:

200 Santa Monica Pier

Santa Monica

Why:

California – the nation’s number one agricultural producer – grows more than 350 diverse commodities up and down the state. In fact, agriculture is deeply connected to the California lifestyle and has a direct impact on our state’s economy.

Media Opportunities:

–Visual opportunities as reporters and/or consumers participate in entertaining, hands-on agricultural activities.

–Interactive opportunities to put your state knowledge to the test in a trivia game called “Spin To Win.”

–Advance interview and photo opportunities with spokesperson about the first-ever “California Grown” Zone and overall “California Grown” program.

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CONTACT:

To schedule an interview or for additional information, please call:

Heather Alexander, 916-492-5303/916-402-3498 (cell) or

Carrie Hagen, 916-492-5304/916-505-2788 (cell)