On Your Mark, Get Set, Go!!!!!

On Your Mark, Get Set, Go!!!!!

MTV Tr3s and Chevrolet present “Rally MTV,” the most exciting road rally ever starting August 8th Miami’s Indie band Guajiro give viewers an insider’s look on August 1st


New York, NY–(HISPANIC PR WIRE)–July 31, 2007–“RALLY MTV,” the innovative, multi-market, action packed eight-episode series that follows five up-and-coming bands across Latin America in their quest for stardom, the chance to win their own personalized Chevrolet automobile and have a music video aired on MTV Tr3s, MTV Latin America and MTV Brazil will premiere on MTV Tr3s Wednesday, August 8th at 5:30 PM.

“RALLY MTV” combines the thrill of an international road rally with the excitement of discovering new musical talent as five of the best up-and-coming bands, including Miami’s Guajiro, are pitted in a race throughout Latin America. The competing bands travel throughout performing outrageous stunts in their pursuit to win “RALLY MTV.”

Teams hailing from the U.S., Argentina, Chile, Brazil and Venezuela convene at the starting point in Indiatuba just outside of Sao Paulo, Brazil. They then travel through Brazil, hop to Chile for a taste of more rugged terrain and then drive clear across Argentina for the finale in Buenos Aires. The first band to arrive at the concert stage in Buenos Aires will be announced the winner of “RALLY MTV” as well as get to play in front of thousands of new fans and record label executives for a chance to score a record deal and launch their career.

“MTV Tr3s viewers are passionate about emerging artists and ‘RALLY MTV’ is another way we are giving our audience a first look at the hottest emerging Latino talent in the U.S. and Latin America,” said Lily Neumeyer, VP of Programming and Production for MTV Tr3s.

Guajiro, the band representing the U.S. in “RALLY MTV,” has its origins in the Miami community of Hialeah. Its hard-core punk laced with Latin percussion produces a sound that reflects their bicultural, Spanglish lifestyle. Band members give MTV Tr3s viewers an insider’s look at the race and introduce the other bands competing in “RALLY MTV” Zombie (Argentina), Motores (Brazil), Sonica (Venezuela) and Tarzanes (Chile) in “RALLY MTV Casting Special,” on Wednesday, August 1st at 5:30 PM.

“RALLY MTV” is a collaboration between MTV Tr3s, MTV Latin America, MTV Brazil and Chevrolet. Last year Chevrolet created the annual Chevy Latin Music Award and who knows maybe one day hopes to bestow that honor to the winners of “RALLY MTV.”

MTV Tr3s will also broadcast a special Labor Day “RALLY MTV Holiday Block” on September 3rd and a “Rally MTV Weekend Marathon” leading to the final episode on September 29th.

MTV Tr3s is the most-widely distributed TV network dedicated to superserving today’s bicultural Latino youth. MTV Tr3s’ programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture.

On Your Mark, Get Set, Go!!!!!