NEW YORK—(HISPANIC PR WIRE)–May 30, 2003–After last year’s enormously successful event, Jack Daniel’s and its partner iCaramba Communications (http://www.iCaramba.com) are back to present the biggest Latino comedy series ever to take place in New York City, the 2nd Annual Jack Daniel’s Latino Comedy Series. This summer, together with media partner’s 97.9FM – La Mega, 93.1FM – Amor and LaMusica.com, Jack Daniel’s and iCaramba will showcase 13 weeks of Latino comedy at the top comedy venues in NYC, including Gotham Comedy Club, The World Famous Comic Strip Live, HA! Comedy Club and StandUP New York.
The series kicks off with a newly added VIP Latino Comedy Boat Cruise on Thursday, June 5th, aboard the Queen of Hearts. The regular line up of shows will begin Friday, June 27th. For the finale, another special VIP event will be held at The Supper Club in New York, featuring special guest attendee and iCaramba.com partner/spokesperson John Leguizamo. “I am thrilled to be involved again with my partners from iCaramba.com in this year’s NYC Jack Daniel’s Latino Comedy series,” Leguizamo stated.
Based upon the success of last year’s series, iCaramba and Jack Daniel’s, along with other sponsors looking to reach the new generation Latino audience, are also gearing up to take the series to Miami and Chicago during the fall of 2003.
“This is far and away the most well-received Hispanic marketing program that our company has ever been involved with in New York, which is why we intend to continue associating our brand with it for years to come,” says Patricia Vasconcelos, East Coast Director of Hispanic Marketing for Brown-Forman, distributor of Jack Daniel’s.
iCaramba Communications, Inc.
New York City-based iCaramba Communications is a wholly-owned subsidiary of venture-backed LatCom Communications, a media and entertainment company specializing in the new generation Latino market. LatCom is best known for being the #1 producer of Latino college events in the U.S. behind properties including Latino Greeks (http://www.LatinoGreeks.com), Latinos Step (http://www.LatinosStep.com) and University Latino, a magazine catering to Latino college students. The company’s :101 Latino College Tour currently visits nine U.S. cities and over 45 high-density Latino college campuses each school year. LatCom also produces the ‘Jack Daniel’s Rock En Español Series’ and special events such as John Leguizamo’s ‘Sexaholix’. The company’s primary Website, iCaramba.com, also serves as Leguizamo’s official fan website. In 2003, LatCom will be launching its TV production unit, Piragua Productions, with two shows set for a fall ’03 release. Clients include Jack Daniel’s, the U.S Army, Procter & Gamble, Cadbury-Schweppe’s, Universal Pictures, New Market Films, the U.S. Navy and RCA Records, to name a few.
Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Canadian Mist, Finlandia, Southern Comfort, Fetzer and Bolla Wines, Korbel California Champagnes, Lenox, Dansk, and Gorham tableware and giftware, and Hartmann Luggage.
David Chitel, CEO