New York, NY–(HISPANIC PR WIRE)–April 20, 2006–Strategic Research Institute’s 7th Annual Hispanic Boom & Profitable Marketing and Brand Engagement Strategies forum is scheduled for June 14-15 in Los Angeles. According to Rupa Ranganathan, Senior Vice President and Ethnic Strategist at Strategic Research Institute, “The agenda mirrors strategic initiatives in brand engagement being worked upon at Fortune 1000 companies. Clearly, Hispanic marketing and advertising have evolved way beyond the 30-second commercial and so the conference revisits new segmentation models, emerging product placement, brand activation and event marketing tools to help your brand teams keep pace with the energy and growth levels shown by the consumer.”
Julie Roehm, one of the foremost marketing wizards in the industry, who has taken the marketing reigns at Wal-Mart Stores, will deliver a keynote presentation on partnership strategies. Industry luminary, Monica C. Lozano, will open the conference with a keynote speech followed by Segmentation pundit, Dr. Felipe Korzenny. Professor Robert Smith, Baruch College sociologist and author of Mexican New York: Transnational Lives of New Immigrants, will share a fresh new perspective on “Transnationalism” and discuss the reality of immigrant Latinos. Sporting Goods Manufacturers Association, Information Resources Inc., and Forrester Research will share brand new data and insights that will provide actionable insights for packaged goods, entertainment brands, financial services, retail, and health and beauty industries.
Themes and topics featured include:
— Transnationalism and new immigrants
— New segmentation challenges for marketers
— Spanish language usage and growing role for English
— Cultural nuggets from brand leaders
— Branded entertainment, product placements and tie-in promotions
— Cause marketing and celebrity volunteers
— Sports marketing builds Latino access
— ROI issues: A look at what clients are looking at next
— Creative breakthroughs- beyond stereotypes
— New shopper data for CPG brands
For a complete agenda details and speaker list, log onto: http://www.srinstitute.com/CM461.
For *registration information:
A $300 discount can be deducted from the standard conference fee for those who register by Wednesday, May 10, 2006:
Conference Website: http://www.srinstitute.com/CM461
Phone: 800-599-4950 / 212-967-0095
*Please mention keycode DPR001536 when registering.