Actor-Producer Adrian Grenier Leads a Lineup from Comcast, Verizon, Redbox, DIRECTV,...

Actor-Producer Adrian Grenier Leads a Lineup from Comcast, Verizon, Redbox, DIRECTV, Adobe, Rentrak, TiVo, Fremantle, Boxee, NBCU, RADiUS, Magnolia Films and More at On Demand Summit

Wednesday, May 8, 2013 at Convene, 730 Third Avenue New York City


NEW YORK, April 30, 2013 /PRNewswire-HISPANIC PR WIRE/ — The 2013 On Demand Summit will be a unique opportunity for dialogue among television industry leaders about the shifting definition of “on demand programming,” according to Louis Hillelson, Group Publisher of leading television business publications Broadcasting & Cable and Multichannel News. Hillelson said, “Technological advances allow consumers to view content nearly anywhere. As a result, on demand has broadened in its meaning. Our lineup of keynote guests and panelists represents the new boundaries of on demand.”

The five keynote interviews include one with actor-director-producer Adrian Grenier of Reckless Productions, known for his lead role in HBO’s hit Entourage. Grenier will speak about how new productions can communicate directly with the viewer. Jim Packer, President of Worldwide Television and Distribution at Lionsgate, will address how revenues are shifting in reaction to the viewer’s changing habits. Movies have long been a leading revenue stream for on demand and Jason Janego and Tom Quinn, Co-Presidents of RADiUS, part of The Weinstein Company, will speak about recent shifts for the movie industry. Maggie McLean Suniewick, Comcast Cable’s VP of Video Services, will talk about the on demand viewer as a video consumer. Audience measurement and tracking on demand viewers will be the subject of a conversation with Rentrak’s Corporate President Cathy Hetzel and company Vice Chairman and CEO Bill Livek.

The May 8th event also offers six roundtables. The Advertising Roundtable, moderated by advertising veteran Barry Frey, will feature Michael Bologna, Managing Partner Director of Emerging Communications, GroupM; Mark Lieberman, CEO, TiVo Research and Analytics; John Moore, Chief Media Officer, mediahub/Mullen; Chris Pizzurro, Head of Sales & Marketing, Canoe; and Nick Troiano, President, BlackArrow.

A Technology Roundtable addresses a “Device Matrix” strategy and how operators and programmers effectively use technology to deliver content with speed and high-quality definition across an array of reliable, new devices. Panelists include Joe Ambeault, Chief Product Officer, Redbox Instant by Verizon; Tony Goncalves, Senior VP of Digital Entertainment Products, DIRECTV; Noah Levine, Senior Product Evangelist, Adobe Primetime; and Avner Ronen, CEO & Co-Founder, Boxee.

The Distribution Roundtable looks at how viewers want to consume and interact with their programming. This presents a set of additional challenges for those who arrange for distribution of content to the end user. Among the panelists are Rob Barnett, Founder and CEO of My Damn Channel; Peter Blacker, EVP of Digital Media & Emerging Business, Telemundo Media; Jeff Siegel, VP, Digital Distribution and Home Entertainment -The Americas, FremantleMedia International; Andrew Walworth, CEO, Grace Creek Media/Sportskool Networks, and Ric Whitney, the Head of VOD/EST Content and Affiliate Marketing at Intel Media.

The windows, or timing of release of programming, is the primary focus for the Programming Roundtable. Additional discussion points include how movies, sports, specials and series each play a part in attracting viewers. Panelists include Richard Buchanan, VP and General Manager of Content Solutions, Comcast Media Center; Rob Jacobson, Global Head of Programming and Acquisitions, Vubiquity; Mike Kelley, SVP, Business Development – Programming and Advertising, Ensequence; Tricia Lynch, Senior Programming Executive, Verizon; and Nicolas Savoie, VP, Global Sales, Stingray Digital.

Anne Cowan, Senior VP at CTAM moderates the Marketing Roundtable, which includes, among others, David Larkin, CEO,; Joseph Lawson, Director, Content Strategy and Acquisition, Verizon; and Stacy A. Melle, VP of Marketing, NBCUniversal Digital Distribution. A closing Executive Roundtable features leading executives who will share a vision for developing an industry-wide business model for on demand. Among the panelists for this session are David Del Beccaro, President and CEO, Music Choice, and Jeff Cuban, EVP, AXS TV and Magnolia Pictures.

The On Demand Summit takes place on Wednesday, May 8, 2013 at Convene, a business conference center located at 730 Third Avenue, 17th floor, at East 45th Street in New York City. Doors open at 8:00 a.m. The Summit program begins at 9:00 a.m., concludes at 5:15 p.m. and is followed by a closing networking reception.

Registration is still available, but this event has historically sold out. To register, visit or contact Jennifer Ware at 917.281.4718 or

For sponsorship information, contact Louis Hillelson at 917.281.4730 or

This event is produced by the Schramm Marketing Group of New York City on behalf of Broadcasting & Cable and Multichannel News.

About Broadcasting & Cable and Multichannel News

Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading websites, weekly print publications, daily e-newsletters, and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance and more for the cable and telecommunications industries.


Joe Schramm


SOURCE Broadcasting & Cable and Multichannel News

Actor-Producer Adrian Grenier Leads a Lineup from Comcast, Verizon, Redbox, DIRECTV, Adobe, Rentrak, TiVo, Fremantle, Boxee, NBCU, RADiUS, Magnolia Films and More at On Demand Summit