Announcing… Marketing Functional Foods & Beverages Conference: Successful Positioning, Differentiation and Communication...

Announcing… Marketing Functional Foods & Beverages Conference: Successful Positioning, Differentiation and Communication Strategies for Optimal Market Penetration (presented by IQPC)



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New York, NY–(HISPANIC PR WIRE)–October 17, 2005–IQPC’s Marketing Functional Foods & Beverages conference will convene from November 14-16, 2005 at the JW Marriott in Miami, Florida. The 2-full day conference and optional day of pre-conference workshops will offer sessions covering key strategies in successful positioning, differentiation and communication for optimal market penetration.

Specific topics of discussion will include but not be limited to: utilizing package design, reducing time to market launch strategies, building product awareness, defining brand categories, innovations in the current functional foods & beverage marketplace, a look into the Sports Drink Category, repositioning and differentiation strategies for cross category appeal and so much more. For complete conference and workshop information, including abstracts, speaker and company participation, visit the event website at http://www.iqpc.com/na-742-05

Featured speakers and highlighted attendees include marketing experts from Coca-Cola Company, Kraft Foods Global, Inc., Atkins Nutritionals, Vitazest, Wild Oats Market, Tibetan Tea, Impulse Energy USA, Jelly Belly Candy Company, Atomic X Energy Drink, Interstate Bakeries Corp., Disneyland Resorts, Nickelodeon and so much more!

The standard main conference fee is $1999. Check the event website (http://www.iqpc.com/na-742-05) for discounted workshop packages and group discounts. Also, register as a guest of Hispanic PR Wire and receive a 10% discount. Simply register with customer service at 800-882-8684 and provide CODE: M000.

IQPC provides millions of business executives with tailored practical conferences, keeping them up- to-date with industry trends, technological developments and the regulatory landscape. Founded in 1973, IQPC now has offices in 11 countries across five continents around the world.

Announcing… Marketing Functional Foods & Beverages Conference: Successful Positioning, Differentiation and Communication Strategies for Optimal Market Penetration (presented by IQPC)