As the Texas Temperatures Increase, First Choice Power Turns up its Customer...

As the Texas Temperatures Increase, First Choice Power Turns up its Customer Assistance Program

Electric Provider Triples Donations That Help Customers in Need


IRVING, Texas, June 10 /PRNewswire-HISPANIC PR WIRE/ — First Choice Power has kicked off summer with some additional efforts to help customers by extending its deposit waivers for low-income seniors, easing its payment arrangement guidelines and challenging customers for a triple match to provide additional bill payment assistance.

“We understand that cranking up the air conditioning is a key component to our customers enduring the Texas heat, the result of which will be increased electricity usage – helping to alleviate costs as much as possible is our way of pitching in, and putting our customers first,” said Brian Hayduk, president of First Choice Power.

Customer Relief Program Highlights

— New energy-efficiency program that will promote energy conservation by comparing a customers’ usage to that of their neighbors and providing customized energy-saving tips.

— Deposit waivers for seniors 62 and older.

— Residential customers may pay their deposit in two equal installments.

— Payment arrangement access for new customers.

— First Choice Power offers customer choice with a broad range of price plans, including two-year price protection and 100 percent renewable energy plans.

— Energy-efficiency tips for every room in the house. Visit and

— First Choice Power Reduce Your Use(TM) grants are awarded this month to nonprofits and chambers for use in purchasing energy-efficiency products and services.

— Care to Share bill payment assistance funds also are available for deposits.

Triple Match for Care to Share

First Choice Power will triple any donations made to its Care to Share program to help low-income and elderly who need help paying their bills. For every $1 a residential customer donates to the Care to Share Fund now until Sept. 1, 2010, First Choice Power will contribute $3. Customers can make a contribution by adding a donation to their monthly bill payment and submitting it along with their check payment. Donations are tax- deductible.

LITE-UP Texas Reminder

Participants in the LITE-UP TEXAS program: The 2010 discount period is May to September. For more information and program requirements, call (866) 454-8387 or visit the Public Utility Commission of Texas website,

About First Choice Power

First Choice Power lives by the mantra of “you first,” which is seen through nonprofit and school support, competitive pricing and friendly customer care. A subsidiary of PNM Resources, First Choice Power strives to make each customer-based initiative a priority. We’re committed to providing electricity with great customer service, rewarding loyalty with special offers and giving back to our Texas communities. Learn more at

PUCT REP Certification No. 10008 | First Choice Power Special Purpose, L.P.

NOTE TO EDITORS: The Spanish version will be available later today at

SOURCE First Choice Power

As the Texas Temperatures Increase, First Choice Power Turns up its Customer Assistance Program