Best Practices in Marketing to Affluent Hispanics is Topic of National Hispanic...

Best Practices in Marketing to Affluent Hispanics is Topic of National Hispanic Market University Audio Conference April 27


Miami, FL–(HISPANIC PR WIRE)–April 20, 2006–Hispanic Market Pro (HMP) is hosting a national audio conference Thursday, April 27 at 2:00 p.m. ET through its Hispanic Market University (HMU) on what advertisers and public relations practitioners need to effectively reach affluent Hispanics.

The 1 hour and 30 minute audio conference, “Successful Strategies and Tools for Marketing to Affluent Hispanics” is part of HMU’s series of professional development audio conferences for Hispanic communicators. Some of the practical topics that will be covered include:

— What is the definition of the affluent Hispanic and what is the estimated size of this niche market opportunity?

— Who are the affluent Hispanics, where are they located and how much money do they have?

— What are some distinguishing traits and habits that make marketing to affluent Hispanics different from marketing to the wealthy mainstream? How does the affluent Hispanic differ from affluent Blacks and Asians?

— Who are the nation’s most effective marketers reaching affluent Hispanics now and what are they doing right that others can learn from?

— What are the most common myths about marketing to affluent Hispanics?

— What types of products or services have the most untapped opportunities to reach this important segment and why?

— What type of print, broadcast and online media are best suited to reach affluent Hispanics?

— Should Latin America’s upper-class be considered part of the affluent Hispanic Market? Why or why not?

— What types of grassroots event sponsorships are attractive to affluent Hispanics and which ones are the most important ones in each of the Top 10 Hispanic markets?

— What innovative tools or ideas are Hispanic advertising agencies offering clients to better reach affluent Hispanics in 2006?

— What are some examples of clever marketing tactics to reach affluent Hispanics?

— What are some important considerations about using Internet campaigns to reach affluent Latinos

The audio conference will feature Rafael Gutierrez of Allianz Life IInsurance Co. of North America; Leslie Pantin of Pantín/Beber Silverstein/Public Relations; Dr. James Gillula of Global Insight, Inc. and Jaime Gamboa of Tu Cuidad magazine. Stephen Chavez, Vice President/Director of Public Relations, La Agencia Orci will moderate the audio conference in representation of the Hispanic Public Relations Association.

Access rates per teleconference call-in site range from $215 for marketing professionals to $55 for students and educators. HPRA and PRSA members have a special rate of $165 per call-in site. To register for this audio conference visit

About Hispanic Market Pro

Co-headquartered in Miami and New York, Hispanic Market Pro ( provides Hispanic marketing executives with first-rate professional development audio conferences that are insightful, practical and economical. A joint venture of Hispanic PR Wire and Bryan Communications ( /, HMP presents marketing-related trainings every other Thursday on a wide variety of career-building topics that appeal to executives across every advertising and PR discipline ranging from media buying to media relations. Hispanic Market Pro is a sister company of, Hispanic Digital Network, LatinClips and ConTexto Latino.

Best Practices in Marketing to Affluent Hispanics is Topic of National Hispanic Market University Audio Conference April 27