Cardeo Free Consumer Health Expo Valentine’s Weekend…It Could Save Your Life; Free...

Cardeo Free Consumer Health Expo Valentine’s Weekend…It Could Save Your Life; Free Health Testing & Programming for Children, Adolescents, Adults & Seniors


HOUSTON, TX–(HISPANIC PR WIRE – BUSINESS WIRE)–Feb. 4, 2004–When was the last time you had your blood pressure taken? How about your cholesterol or glucose levels? Do you know what your Body Mass Index is?

Houstonians will have the opportunity to receive these and other free health screenings along with suggested treatment options at Cardeo(TM) (, a FREE two-day Consumer Expo whose goal is to reduce or eliminate the risk of heart disease.

The Expo is Feb. 14, 9 a.m.-6 p.m. & Feb. 15, 9 a.m.-4 p.m. at The Reliant Center. Cardeo is a free family event open to the public and will offer complementary health screenings, testing, products, samples, cooking and nutritional sessions, fun exercise and fitness demonstrations, seminars and programming for children, adults and seniors.

The event will offer the following:

Free Testing:

— Cholesterol:

Having a high blood cholesterol level increases your chances of developing heart disease or having a heart attack. If you have high cholesterol, you can actively do something about it today so that you can lower your risk of heart disease.

— Weight Calculations:

Obesity is related to hypertension, diabetes, abnormal cholesterol levels, and other conditions, all of which contribute to heart attack risk. Weight loss can reduce the risk for coronary artery disease later in life.

— Body Mass Index Calculations:

BMI is determined by your weight and height. Your BMI calculation indicates if you are underweight, acceptable, overweight or obese.

— Blood Pressure:

High blood pressure can enlarge and weaken the heart. It also damages the blood vessels. If they become narrow or blocked, it may result in a heart attack or stroke. Have your blood pressure checked regularly.

— Glucose:

Testing your blood sugar is the only way to know whether your blood sugar is too high, too low or acceptable levels. Glucose testing is another useful tool for the assessment of risk of development of cardiovascular disease

Several other preventative tests will be given by various event sponsors and exhibitors.

Free Health Seminars:

— Women’s Health Issues:

“How to Talk to Your Doctor and Improve Communication,” Texas Medical Foundation

— Men’s Health Issues:

“Men and Diabetes,” presented by Dr. Jeffrey Ross.

— Senior Health Seminars:

Walking Seminars given by Houston Well City, “Health Maintenance 101,” Jewish Community Center (JCC)

— Children’s Programs:

“Matters of the Heart” – children’s show presented by McGovern Children’s Museum

— Family Classes:

“Dealing with Stress,” by Red Cross and “Family Fitness,” presented by YMCA

— Exercise Clinics:

“Life Long Tai Chi,” JCC and “How to Begin an Exercise Program,” by YMCA

— Cooking Sessions Diet/Nutrition:

Nutritional cooking demonstrations given by Houston Well City’s master chefs from Trevisio and Alexander The Great Greek restaurants, “Healthy Cooking for Singles,” JCC

— Vitamin/Drug Education:

Participating pharmaceutical exhibitors and sponsors will give educational sessions and offer information.

— Technology Demos:

New heart scan technology and heart disease tests will be demonstrated by participating technology exhibitors.

The Expo will also host a Blood Drive with the Gulf Coast Regional Blood Center.

“Cardeo is a one-of-a-kind event that will offer something for everyone, including the nationally renowned ‘Father of Aerobics’ Dr. Kenneth Cooper, performances by Planet Funk, interactive family exercise programming provided by the YMCA and much more,” said Jonathan Lack, Principal of ROI, a Houston-based marketing and strategic management consulting firm that’s managing Cardeo. “The Expo is an all-inclusive event designed to educate every Houstonian about the need for prevention before intervention.”

Cardeo, which is both the title sponsor of The Schull Institute Healthcare Conference, a two-day symposium for healthcare professionals focusing on the latest discoveries and technologies for preventing heart disease (February 12 &13), and the organizer of the Cardeo Consumer Health Expo, is a collaborative effort with over 130 companies and not-for-profit organizations participating. Some sponsors and exhibitors are listed below. For a full list visit

Major Exhibitors and Sponsors:

— American Express

— Astra Zeneca

— Bayer HeathCare

— Berkeley HeartLab, Inc.

— Frost National Bank

— Christus St. Joseph’s Health

— Continental Airlines

— CVS Pharmacy

— Frito-Lay

— GE Medical Systems

— Humana

— JP Morgan Chase

— Memorial Hermann

— Merrill Lynch

— Methodist Hospital

— Pfizer

— Reliant Pharmaceuticals

— Skechers USA

— Snickers Marathon Bars

— TXU Energy

— Your Health Lab

Major Non-Profit Organizations:

— AIDS Foundation Houston

— American Diabetes Association

— American Red Cross

— BioHouston

— Child Advocates

— Chinese Community Center

— Gateway to Care


— Hispanic American Medical Assoc.

— Houston Well City

— Houston Technology Center

— HP Houston Marathon

— Interfaith Ministries

— J ewish Community Center

— John P. McGovern Museum

— March of Dimes

— MD Anderson Cancer Center

— The Women’s Fund

— Urban League

— YMCA of Greater Houston

— Your Doctor Program

Cardeo is led by ROI (, a Houston-based marketing and strategic management and consulting firm that provides custom market research and advisory services to clients in a broad range of industries and disciplines. Founded in 1994, ROI specializes in transforming business plans into action plans through strategic and tactical planning with execution through effective research, analysis, competitive intelligence, marketing and public relations. ROI partners with companies to achieve “Top Line Growth…Bottom Line Results(TM).” ROI is comprised of a dedicated team of seasoned industry professionals that have various functional and industry-related expertise working for Fortune 500, start-up, emerging and distressed companies. ROI is part of the Pinto Group of companies affiliated with Cockrell Interests Incorporated, also of Houston.

For more information on the conference agenda and speakers or to register for The Schull Healthcare Conference, visit or For information about becoming a sponsor or exhibitor at the Healthcare Conference or Cardeo Consumer Expo, visit the Cardeo Web site or call or e-mail Bill Krull at (713) 647-7705 or




Natalie Carlson, 832-754-7773

Cardeo Free Consumer Health Expo Valentine’s Weekend…It Could Save Your Life; Free Health Testing & Programming for Children, Adolescents, Adults & Seniors