Correa Questions ‘Los Angeles’ Angel Bus Advertising

Correa Questions ‘Los Angeles’ Angel Bus Advertising



SHARE THIS ARTICLE

Santa Ana, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–March 16, 2005–Orange County Supervisor Lou Correa has asked the Orange County Transportation Authority (OCTA) to discuss the advertising on OCTA buses by the “Los Angeles” Angels of Anaheim. The Angels won the World Series in 2002 as the Anaheim Angels. The team added Los Angeles to its name after last season. The City owns Anaheim Stadium, a facility the Angels lease from the city. Anaheim has sued the Angels to prohibit the name change. Correa sits as a director on the 17 member transit board.

“Orange County has always promoted its Anaheim Angels, but Arte Moreno apparently isn’t interested in promoting Anaheim or Orange County,” said Correa. The Angels are large purchasers of advertising on the buses. The buses are “wrapped” on the sides and rear in ads.

The OCTA operates over 800 buses and carries 210,000 riders daily throughout Orange County. Viacom Outdoor is the advertising agent and will secure $9.4 million in guaranteed advertising revenue with the OCTA this year. Currently, the advertising contract prohibits alcohol and cigarette related advertising on buses.

“The OCTA needs to decide if it wishes to accept any name other than the Anaheim Angels on Orange County buses,” stated Correa, “This is a bus we need to be ahead of, not behind.” The OCTA Board of Directors will discuss the Angel advertising issue at its next meeting on March 28th.

“We have plenty of advertisers who believe that the Orange County market is highly desirable, and even preferable to Los Angeles. Real Angel fans live here, work here, and deserve some respect from Angels’ management,” said Correa.

Raised in Anaheim and a graduate of Anaheim High School, Correa has lived in Orange County and Anaheim most of his life. He served in the California State legislature from 1998-2004. He was elected to the Orange County Board of Supervisors last year.

–30–JC/la*

CONTACT:

For Orange County Supervisor Lou Correa

James Campbell, 714-412-2329

Correa Questions ‘Los Angeles’ Angel Bus Advertising