Dynamic Speaker Lineup Featured at the San Francisco Business Series on July...

Dynamic Speaker Lineup Featured at the San Francisco Business Series on July 17th



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WASHINGTON, July 10 /PRNewswire-HISPANIC PR WIRE/ — The fourth installment of the 10 Year Anniversary Tour of the successful LATINA Style Business Series (LSBS) in 2008 will feature a dynamic and powerful lineup of speakers that includes the Honorable Rosario Marin, Secretary of the State and Consumer Services Agency, State of California; the Honorable Aída Álvarez, Chair, Latino Community Foundation and Former Administrator for the U.S. Small Business Administration; Kay Sanchez, Vice President of Margin Planning and forecasting for Macy’s West, a division of Macy’s, Inc.; and Vanessa Robledo, Wine Marketing Services & Consultant, The Vineyard Worker’s Daughter.

The one day conference will take place on Thursday, July 17, 2008, from 8:00 a.m. to 5:00 p.m. at the Grand Hyatt San Francisco, On Union Square, 345 Stockton Street, San Francisco, CA 94108.

The Honorable Rosario Marin will be the keynote speaker during the opening ceremony. Currently, she serves in Governor Arnold Schwarzenegger’s cabinet as Secretary of the State and Consumer Services Agency, where she oversees the state’s civil rights enforcement, consumer protection, and the licensing of 2.4 million Californians in more than 255 different professions. The agency also handles procurement of more than nearly $9 billion worth of goods and services, the management and development of the state’s real estate, oversight of two state employee pension funds, the collection of state taxes, and programs managing the hiring of state employees – in addition to the administration of two state museums and a state park.

Among her many achievements Ms. Marin served as the 41st Treasurer of the United States, where she oversaw the U.S. Mint and the Bureau of Engraving and Printing. She championed the U.S. Treasury’s financial literacy outreach program focusing especially on the 10 million unbanked Americans. Her signature accomplishment as a member of the Partnership for Prosperity efforts between the U.S. and Mexico was the significant reduction on the cost of remittances. In addition, she served on the White House Commission on Educational Excellence for Hispanic Americans.

The Honorable Aída Álvarez is the special speaker at the Latina Entrepreneur of the Year Awards Luncheon. Ms. Álvarez, the first Hispanic woman to serve in a President’s Cabinet, was a champion in supporting the creation of the LSBS when it first launched in 1998. During her tenure, the number of SBA guaranteed loans to minority-owned businesses tripled and to women-owned businesses, doubled. Ms Álvarez created the Office of Federal Housing Enterprise Oversight (OFHEO), the federal agency responsible for financial supervision and oversight of the trillion dollar secondary mortgage market (Fannie Mae and Freddie Mac). Ms. Álvarez was an award-winning journalist for The New York Post and Metromedia Television (now Fox TV). Community Service & Board Affiliation: currently serves on the Harvard Board of Overseers, the National Trust for Historic Preservation, and the Coalition for Supportive Housing.

Kay Diaz Sanchez represents the 2008 LSBS Title sponsor and Latina Entrepreneur of the Year Awards Luncheons, Macy’s Inc. With over 40 years of experience in retailing, Mrs. Sanchez’s role at Macy’s West is to develop financial and merchandise plans creating strategies that generate higher market penetration and retail sales. Mrs. Sanchez sits on the Merchandise Board and Divisional Strategy Group Committee; she has the experience, ideas and resolves to join her counterparts in leading the corporation.

Vanessa Robledo has been selected as the San Francisco LSBS Latina Entrepreneur of the Year. The award is given to a Latina who has distinguished herself and her community through innovative and dedicated business practices. Ms. Robledo is an important voice in the wine industry. She has become the face of a new generation of affluent Hispanics who are eager to spread the gospel about food and wine to anyone who will listen.

Acting as President for the fledgling Robledo Family Winery, Ms. Robledo turned the small 100 case producer in 1997 into a very healthy and thriving business doing 20,000 cases annually in 2007. She opened the first Hispanic Owned tasting room in California, worked tirelessly to educate young Latinos about fine wine and championed pairing wine with traditional Mexican food.

Last year she left the security of the family business to strike out on her own as a wine marketing and media consultant. Her new venture has been an immediate success and she consulted on the first International Food and Wine Festival in San Miguel de Allende, Mexico, this March. She has also organized the “East L.A. Meets Napa” Wine Festival, the Charles Schwab Cup Food and Wine Festival and Altermed Food and Wine Festival. Said Vanessa when she was made aware of the award, “I was absolutely surprised and a bit overwhelmed to receive that type of honor.”

“After an extensive review of very qualified entrepreneurs, we found Ms. Robledo’s personal story very compelling,” said Robert Bard, President & CEO, LATINA Style. “Not only did she generate successful programs running her family’s winery operation, but she took things to the next level by going out on her own in addition to her invaluable contributions to the community. This entrepreneurial dynamism is exactly what we are looking for.”

The LATINA Style Business Series is the most successful ongoing business development program for Latina business owners in the nation. Over 18,000 Latina entrepreneurs and professionals have benefited from participating in this exciting and informative one-day business program since it first launched in 1998. The focus of the 2008 Series will be to provide a platform for women business owners who are looking to position their enterprises to succeed at the next level.

The 2008 LSBS title sponsor, Macy’s Inc, has partnered with one of their famous cosmetic brands, Prescriptives Inc., to provide participants with the opportunity to interact with beauty experts and receive complimentary makeup touch-ups and tips. There will be products on site for sale in addition to receiving valuable information on Prescriptives and their exclusive Custom Blend foundation.

2008 National sponsors include Aetna, Aflac, Cisco Systems, Principal Financial Group, Sam’s Club, State Farm Insurance and Wal-Mart. The series beverage sponsor is PepsiCo and its brands Aquafina and Propel. The city host Sponsor is Hyatt Hotels.

Registration fee includes: dynamic panels, high power networking opportunities in the exhibit area, breakfast, lunch, commemorative gift bag, and a two-year subscription to LATINA Style Magazine, for a tremendous value of only $30! Over 70 cities have been visited since the inception of the Business Series in 1998. Since then, it has received an overwhelmingly positive response from the Latina, Hispanic, and small-business communities. The Series has been featured on Azteca America, NBC News, ABC News, FOX network, Univision, Telemundo, the San Diego Tribune, the Washington Post, the Los Angeles Times, the New York Times, the Dallas Morning News, and SBTV.

LATINA Style Magazine, a lifestyle magazine for the professional Hispanic woman, hosts the LATINA Style Business Series bringing resources to entrepreneurs and aspiring entrepreneurs in the local area.

For more information or to register for the San Francisco Business Series, visit http://www.latinastyle.com or call 1-800-651-8083.

Dynamic Speaker Lineup Featured at the San Francisco Business Series on July 17th