HISPANIC ADVERTISING LEADERS TO HEAT UP MIAMI WITH DISCUSSIONS ON CORPORATE UNDERSPENDING...

HISPANIC ADVERTISING LEADERS TO HEAT UP MIAMI WITH DISCUSSIONS ON CORPORATE UNDERSPENDING AND FUTURE OF ADVERTISING

AHAA's 13th semi-annual conference brings together Hispanic advertising's best to explore important issues facing the advertising industry


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McLean, VA,–(HISPANIC PR WIRE)–September 11, 2002–The Association of Hispanic Advertising Agencies (AHAA), the leading organization of firms that specialize in marketing to Hispanic consumers, will host their 13th Semi-Annual Conference in Miami focusing on industry trends and changes. The conference will take place on September 12th – 15th at the Fontainebleau Hilton Resort in Miami Beach, Florida.

Attendees will partake in two full days of workshops, discussions, and roundtables that will tackle some of the issues that face the advertising industry today. Sessions topics include: an in-depth look at some of the most under invested sectors in the Hispanic market, such as pharmaceutical, financial, and automotive, and how Hispanic marketers can change this reality; how agencies can pair public relations with advertising to get their clients in the news; and the benefits and pitfalls of executing truly integrated online/offline campaigns.

At a press conference on Friday, September 13th, AHAA will release the follow-up findings to their last research study, Missed Opportunities: Vast Corporate Underspending in the U.S. Hispanic Market. The new study, The Right Spend: Setting Your Budgets to Best Reach the U.S. Hispanic Market is the first-ever analysis of appropriate advertising spending by product categories. It provides a guide for corporations as they develop their total, national business and marketing budget allocations. The study divides more than 20 core product categories into high, medium-high, medium and lower spending groups. In each of these groups, corporations would have to allocate substantially more of their total national marketing budget to reach the right spending levels.

“Participants will walk away from this conference with fresh new ideas and strategies that they can implement in their agencies and corporate executives will walk away from this conference with a clearer understanding of how much of their total advertising budget should be allocated towards reaching the Hispanic market,” said Ingrid Otero-Smart, president of the Association of Hispanic Advertising Agencies.

On Saturday, September 14th the Fourth Annual Advertising Age Hispanic Creative Advertising Awards Gala will honor the country’s best Hispanic-targeted advertising in television, radio, newspaper, magazine, out-of-home and interactive media at the Nikki Beach Club. The Gala will be hosted by improv comedian Ricky Cruz and feature special guests from sponsors Telemundo, Radio Unica, America Online and People en Español.

“The gala gives us the opportunity to celebrate the wonderful creativity of our industry as we honor our colleagues Saturday night,” said Otero-Smart.

About AHAA – http://www.ahaa.org:

The Association of Hispanic Advertising Agencies is the national organization of firms that specialize in marketing to the nation’s 40 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors.

AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA helps organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America’s Hispanic consumers, who together have an estimated buying power of $630 billion.

CONTACT:

Christine Mohr, (703) 610-0204

or

Jessica Joisten, (703) 610-0203

HISPANIC ADVERTISING LEADERS TO HEAT UP MIAMI WITH DISCUSSIONS ON CORPORATE UNDERSPENDING AND FUTURE OF ADVERTISING