Hispanic Digital Network Partners with La Voz, Award-Winning Arizona Hispanic Weekly Newspaper

Hispanic Digital Network Partners with La Voz, Award-Winning Arizona Hispanic Weekly Newspaper

Strategic affiliate partnership simplifies media buying of Hispanic Internet advertising


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MIAMI–(The Hispanic PR Monitor)–March, 2005–Hispanic Digital Network, the nation’s first Internet advertising network of U.S. Hispanic newspapers and magazines, announced a strategic advertising sales partnership with La Voz, Arizona’s award-winning Hispanic weekly newspaper (http://www.azcentral.com/lavoz), and a sister newspaper of the Arizona Republic.

The strategic affiliate partnership enables Hispanic Digital Network to sell a percentage of La Voz’s online advertising inventory as part of network-wide advertising campaigns.

“We’re pleased to partner with a prestigious Hispanic newspaper like La Voz,” said HDN President Bill Gato. “La Voz has an excellent news website with award-winning content that appeals to educated, Spanish-dominant readers in the Phoenix and Tucson areas, the nation’s ninth largest Hispanic market. La Voz is the first of many affiliate publications we plan to partner with.”

“Partnering with HDN is an efficient way for us to do business with national advertisers who understand the power of the Hispanic audience and the Phoenix market,” said Mike Coleman, digital media director at The Arizona Republic. “The timing of this partnership is perfect, as we just redesigned the site and are growing our Spanish-language audience quickly.”

Launched in December 2003, Miami-based Hispanic Digital Network has built dynamic websites for over 45 Hispanic newspapers and magazines, including Chicago’s La Raza (http://www.laraza.com), Miami’s El Popular (http://www.elpopular.com), Houston’s Semana (http://www.semananews.com) and San Diego’s El Latino (http://www.ellatinoonline.com). All of HDN’s websites are IAB-compliant and capable of serving Rich Media formats.

Hispanic Digital Network Partners with La Voz, Award-Winning Arizona Hispanic Weekly Newspaper