Hispanic Immigration Leaders to Anchor National PRSA and Hispanic Market Pro Teleseminar...

Hispanic Immigration Leaders to Anchor National PRSA and Hispanic Market Pro Teleseminar February 14 on the Impact and Implications of Immigration Reform for Marketing Communicators


Miami, FL–(HISPANIC PR WIRE)–February 8, 2007–Hispanic Market Pro (HMP) and the Public Relations Society of America (PRSA) are hosting an unprecedented national teleseminar Wednesday, February 14 titled “The Impact and Implications of Immigration Reform.” The teleseminar, which will take place from 3 to 4 p.m. ET, will be anchored by a stellar cast of Hispanic marketing, corporate and public policy leaders who will discuss the immigration issue in-depth with an emphasis on the implications for marketing communicators, which has never been fully explored before. Time will be allotted for Q&As at the conclusion of the 60-minute teleseminar.

From Florida to California and in points across the U.S., undocumented immigration is one of the hottest and most contested topics today but what are the implications of this issue for marketing communicators? Some of the practical topics that will be covered include:

— What is the size, demographic data and purchasing power of undocumented immigrants in the U.S. of Latino descent? What are the top five largest markets of undocumented Hispanic immigrants?

— What did the immigration protests of 2006 achieve and how might they have accomplished more?

— How will the immigration reform debate change now that the Democrats are in control of Congress and what is the likely timeframe for tangible changes?

— How does the immigration debate affect the way we approach communications and outreach to the Hispanic Consumer Market (HCM)?

— Are corporations currently targeting and/or reaching undocumented immigrants, and if so how?

— Should corporate America engage in any initiatives to assist undocumented immigrants and if so, what are some of the safest ways?

— What are the types of grassroots programs and initiatives that can be developed to reach out to the undocumented immigrant community? What are their preferred media marketing vehicles?

— Which industries seem most attuned to marketing communications related to the high number of undocumented immigrants?

— What are the unique challenges of marketing to undocumented immigrants?

— How can marketers develop campaigns that are sensitive to all Hispanics, including the undocumented immigrant segment?

— Should marketing communicators leverage immigrations issues in their communications? Why or why not?

— What is the impact of the 10-12 million undocumented Latino immigrants? Can their purchasing power be harnessed? How?

— What role, if any, will immigration demonstrations play in helping shape the debate moving forward in 2007 and 2008?

— How does the fear of national undocumented worker raids affect the cost of doing business?

— How can communicators in government and non-profit organizations gain the trust of undocumented immigrants that they may be trying to help?

— Are there any special considerations for non-profit organizations reaching out to immigrants?

— Are online tools available to market to undocumented Latinos and if so, what are they?

The teleseminar panel will feature the insights of:

Brent A. Wilkes, National Executive Director, League of United Latin American Citizens (LULAC). Wilkes manages the operations of the country’s largest and oldest Latino advocacy organization focusing on improving the quality of life for all Hispanics.

John Trasviña, President and General Counsel, Mexican American Legal Defense and Educational Fund (MALDEF)—Trasviña is one of the nation’s leading public policy authorities on Latino civil rights and matters affecting immigrants, minority communities and women.

Hilda Delgado, Partner, The Ideas Group—Delgado has been in the trenches of some of the most intense and complicated labor disputes and was a lead organizer of the 2006 Los Angeles pro-immigrant protests, which were the nation’s largest.

John Echeveste, Partner, Valencia, Perez and Echeveste Public Relations—Echeveste is a founder of the Hispanic Public Relations Association (HPRA) and is considered one of the pillars of Hispanic PR.

Moderator Jim Estrada, Chairman & CEO, Estrada Communications Group—A former TV news reporter whose marketing communications agency has serviced corporate giants Anheuser-Busch, Cingular, McDonald’s and Wal-Mart in their HCM outreach efforts, Estrada is one of the most respected Hispanic PR pioneers in the nation.

Access rates per teleconference call-in site are:

— $150 for PRSA and HPRA members

— $185 for non-PRSA members

— $85 for members of PRSA’s Multicultural Communications and Educators Academy sections

— free for members of the media

— $25 for PRSSA students

Click here to register for the teleseminar.

HOW YOU CAN JOIN THE CALL: Only one registration per site is required. Registration deadline is 24 hours prior to the call. Your registration entitles you to one telephone connection. Invite as many people as you wish to listen to the teleseminar on your speakerphone. You must register and receive a confirmation in order to join the call. Please be advised: The registrant only will receive an e-mail confirmation that gives instructions for joining the call. If you do not receive your confirmation within 5 days, please call 800-350-0111. Register online or fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY10003. Cancellations must be in writing and sent by mail or fax, postmarked/fax-dated no later than seven days prior to the teleseminar.

Participants can earn 0.5 APR Accreditation Maintenance Credits for this teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/PD/apr/index.html

Cancellations received prior to one week before the teleseminar are subject to a $10 cancellation fee; there are no refunds or credits for cancellations received less than seven days before the teleseminar date.

About Hispanic Market Pro

Headquartered in Miami and owned by Hispanic PR Wire, Hispanic Market Pro (HMP) (www.HispanicMarketPro.com) provides Hispanic marketing executives with first-rate professional development teleseminars that are insightful, practical and economical. HMP presents monthly marketing-related trainings on a wide variety of career-building topics that appeal to executives across every advertising and PR discipline ranging from media buying to media relations. Hispanic Market Pro is a sister company of Hispanic Digital Network, LatinClips and ConTexto Latino.

About the Public Relations Society of America (PRSA)

The Public Relations Society of America (www.prsa.org), based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 31,000 professional and student members. PRSA is organized into 109 Chapters nationwide, 19 Professional Interest Sections, as well as Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 280 Chapters at colleges and universities throughout the United States.

Hispanic Immigration Leaders to Anchor National PRSA and Hispanic Market Pro Teleseminar February 14 on the Impact and Implications of Immigration Reform for Marketing Communicators