Hispanic Market Pro Audio Conference ‘Expert Insights on How to Effectively Measure...

Hispanic Market Pro Audio Conference ‘Expert Insights on How to Effectively Measure Your Hispanic Public Relations and Advertising Initiatives’ Rescheduled for May 18



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MIAMI, (The Hispanic PR Monitor) May 2, 2006 – The latest insights, tools and tactics to effectively measure the impact of Hispanic PR and advertising initiatives will be the focus of Hispanic Market Pro (HMP)’s national audio conference Thursday, May 18 at 1:00 p.m. ET.

The 1 hour and 30 minute audio conference “Expert Insights on How to Effectively Measure Your Hispanic Public Relations and Advertising Initiatives “ is part of HMP’s Hispanic Market University series of professional development audio conferences for Hispanic communicators. The discussion will be presented in a Top 10 list format complete with “real world” examples of how success was measured for specific Hispanic community efforts and media relations efforts.

Some of the practical topics that will be covered include:

— How planning early for measurement yields better results

— Tactical ideas to better measure Hispanic initiatives

— How to determine if you are reaching the right media for your targeted audience

— How to make your brand resonate with the Hispanic community

— Determine whether an event should be part of your Hispanic campaign

— How to measure the effectiveness of your English language campaign

— How to measure the effectiveness of your Spanish language campaign

— Identify what are the different monitoring and measurement options that available to you – regardless of your budget

— Show how you can illustrate initial and ongoing effectiveness of your program to secure additional funding support

— Determining which sector of the Hispanic population you will be addressing via your program

The audio conference will feature Christine Clavijo-Kish, CEO and Dalia Salazar, COO of Latin Clips, Inc.

Access rates per teleconference call-in site range from $215 for marketing professionals to $55 for students and educators. HPRA and PRSA members have a special rate of $165 per call-in site. To register for this audio conference visit http://hispanicmarketpro.com/register/index.php?file=5. Participants will receive a full conference manual that includes call-in information, background articles. Full transcripts of the call will also be available free of charge post the call.

Hispanic Market Pro Audio Conference ‘Expert Insights on How to Effectively Measure Your Hispanic Public Relations and Advertising Initiatives’ Rescheduled for May 18