Miami, FL–(HISPANIC PR WIRE)–October 1, 2003–Hispanic Market Weekly, the business-to-business newsletter for executives interested in the U.S. Hispanic market, on October 1st will launch “HMW online” an interactive web site that will give users access to HMW’s seven-year archives. Hispanic Market Weekly, the newsletter, was launched March 24, 1997 as an independent source of information, free of any ties to other newsletters, media groups, agencies, advertisers, researches or networks. “Now,” says HMW publisher Arturo Villar, “subscribers will be able to mine the weekly chronicling of breaking news, trends and analyses in the Hispanic advertising and media industries during the past seven years.”
At its launch, HMW online will also offer users Market Profiles with up-to-date detailed information on the top 21 Hispanic market DMAs, including for each one, 40 demographic variables, population projections using Claritas estimates, language use figures and a complete media directory. “This will be the best online summary profiles for marketers and media executives who need useful and reliable information by market,” says Adrienne Pulido, HMW’s contributing editor for research and trends.
Responding to numerous requests from HMW readers, the new website will also offer Research Updates, a guide to the most important research available in the Hispanic market with synopses of reports in seven research categories, date of publication, sample and language criteria, key topics and benefits, and researcher contact information. At launch, and every two weeks thereafter, HMW online will also post the Trends Page, an analysis of change happening in the Hispanic market.
HMW online subscribers will continue to have access to the newsletter on Monday mornings by entering the password-protected area of the website. Once there, they will be able to view the entire PDF issue or select and read the stories of interest to them. “The new site will replace HMW’s current delivery system and give subscribers greater flexibility when using Hispanic Market Weekly and HMW online,” says general manager Zelena Rivera, who will also manage the site.
All the new features will also be posted in the subscriber-only pages of the site. “HMW online will build on Hispanic Market Weekly’s tradition of impartiality, accuracy and full coverage to provide readers with additional tools to keep them on top of the Hispanic market,” says HMW editor Cynthia Corzo.
Once the new site is in place, HMW will be offering media companies, advertising agencies, advertisers and marketers multiple subscription plans so a myriad of executives can have access to the tools offered by HMW online. “This will be the greatest opportunity ever for the true distribution of information to executives across the U.S. interested in any and all aspects of the Hispanic market,” says marketing manager Tim Martinson, who will handle new subscriptions and subscriber services for HMW online.
For the past seven years. Hispanic Market Weekly has been the publication of record for all news related to the market, including the agencies, advertisers, campaigns, events, promotions, media and the people who move them. Articles are a quick-read, concise and to the point. In a departure from traditional newsletter publishing, HMW accepts display advertising. “It all started when some subscribers, specially media companies and advertising agencies, realized that most HMW readers were decision-makers,” explains Villar. “Ads came in through the transom, and we accepted them.” Now, HMW carries anywhere from five to 10 pages of ads in a typical 15 to 20-page issue. These advertisers will enjoy a three-month holiday in the new web site with free banners and buttons proportionate to their paid ad spaces in the newsletter.
Arturo Villar, 305 448-5838