Hispanic PR Wire and PRSA Co-Host Chicago April 25 Seminar on Best...

Hispanic PR Wire and PRSA Co-Host Chicago April 25 Seminar on Best Practices in Hispanic Media Relations and Measurement

Top caliber professional development program is part of the 2007 Hispanic PR & Marketing Strategies Tour created by Hispanic PR Wire in alliance with PRSA


Miami, FL–(HISPANIC PR WIRE)–April 17, 2007–Hispanic PR Wire and the Chicago Chapter of the<a href="http://www.prsa.org/"Public Relations Society of America (PRSA) are hosting an in-depth, professional development seminar in Chicago on Wednesday, April 25 titled “From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives in 2007.” The program will feature Hispanic PR Wire President and CEO Manny Ruiz and Hispanic PR Wire Corporate Communications Manager and PRSA’s Miami Chapter President Natalia Flores, in a presentation that is traveling to dozens of PRSA chapters during the “2007 Hispanic PR & Marketing Strategies Tour.”

The seminar will feature insights, tactics and tools for execution and measurement of a successful Hispanic market public relations program with a concentration on media relations. Tips on setting goals and benchmarking Hispanic initiatives also will be discussed. Attendees will receive tip sheets for pitching local media as well as handouts on Hispanic PR case studies and media profiles.


Wednesday, April 25, 2007

7:30am-8:20am Registration/Networking/Breakfast

8:20-9:30am Presentation/ Questions & Answers


Mid-America Club, 80th floor

200 E. Randolph Street

Chicago, IL


PRSA/PRSSA members – $30, Non-members – $30

Additional information and online registration at http://www.prsachicago.com

Panelist Bios:

Manny Ruiz is the president and CEO of Hispanic PR Wire (HPRW), the nation’s leading Hispanic press release wire service. In addition to his duties at HPRW, Ruiz is a managing partner of <a href="http://www.hispanicmarketpro.com"Hispanic Market Pro, a service that produces professional development audio conferences for Hispanic marketers,

<a href="http://www.hdnweb.com"Hispanic Digital Network, the nation’s first network of Hispanic publications online, <a href="http://www.latinclips.com"LatinClips, a leading U.S. Hispanic monitoring service and <a href="http://www.contextolatino.com"ConTexto Latino, the PR industry’s first Hispanic editorial features service. Between his various roles, he also co-publishes the nation’s only monthly Hispanic PR newsletter, The Hispanic PR Monitor.

He is currently a co-chair of the Public Relations Society of America’s (PRSA) Diversity Committee and is is a former board member of PRSA’s Miami Chapter and a previous co-chair of its Hispanic Market Section. Prior to HPRW, Ruiz was a founder and media relations director of the National Hispanic Market Practice of Porter Novelli (PN). While at PN, he played a central role in the success of Florida’s anti-teen smoking campaign “truth.” He spearheaded Florida media relations for “truth” which for two consecutive years swept all of the PR industry’s most coveted awards including the PRSA Silver Anvil Award of Excellence.

Natalia A. Flores, APR is the corporate communications manager for Hispanic PR Wire, Inc and is currently the president of the Miami chapter of PRSA. She is responsible for managing and directing the marketing and public relations strategies for Hispanic PR Wire, Inc and sister companies LatinClips, Hispanic Digital Network, ConTexto Latino and Hispanic Market Pro. She is the managing director of Hispanic Market Pro (HMP), which is a series of monthly national educational teleseminars for advertising and public relations executives on reaching the burgeoning Hispanic market. Flores has public relations experience with local, national and international communications outreach as well as event planning and coordination while working at top-notch global agencies Burson-Marsteller and Porter Novelli in Florida.

Flores has worked on award-winning campaigns including the 4th Annual Latin GRAMMY Awards show in Miami and a strategic financial restructuring communications campaign for NII Holdings (formerly Nextel International), which have garnered accolades and honorable mentions from PRSA Silver Anvil, PRWEEK, SABRE, Bulldog Reporter, and The Association for Women in Communications’ Clarion Awards. In 2004, she was named a PRWEEK Awards Young PR Professional finalist.

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Hispanic PR Wire and PRSA Co-Host Chicago April 25 Seminar on Best Practices in Hispanic Media Relations and Measurement